Updates over Media, Marketing en Publishing
Last week, I was seated next to a guy at a business breakfast who told me he was embarking on a second career and becoming a writer. The speaker at the event mentioned social media and the guy immediately stated, “I hate social media. I know social media would be good to help me sell books […]
Lees meerAre we entering a “new era” MTV Age of Marketing? Think About it…. I remember the day MTV became a channel on our cable network. The music industry abruptly changed. Music artists and groups not only produced albums, but now they had to produce videos as part of their promotional package. Dire Straits – […]
Lees meerIf you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody […]
Lees meerWhile thinking about the latest developments of social media as the holiday season and year end come upon us, I started thinking about how digital marketers, large or small, can truly measure the impact that social media is having on our organizations. The only way for us to truly measure social media’s impact is through […]
Lees meerI found this video on Facebook after it was shared by a few friends and I immediately fell in love with it. The video features puppeteer Sky Soleil taking on the role of a homeless man (no, he himself isn’t homeless), using two Kermit the Frog puppets to perform a version of David Bowie and […]
Lees meerWhen I recommend 500 words as the optimal length for a feature article (such as a “how to” post or thought leadership post), some clients have trouble sticking to that length. Please know that I’m not trying to inhibit your creativity or water down your content. If a post really needs to be 750 words, […]
Lees meerThe disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the […]
Lees meerAccording to Gizmowatch, it seems that Angry Birds really did change the world – “if we rewind the total Angry Bird playtime, we will go back to the time when humans evolved”. That’s 200,000 years of game time. Seems the birds won.
Lees meerThe shopping terms used this holiday weekend were endless. Millions were spent in advertising, both traditional and new media. Some catchy, some kitschy, but all were meant to catch the consumer’s attention and get them to buy, either online or in store. That being said, compared with prior years, the results are in and a […]
Lees meerOok dit jaar sluit InCT het jaar weer af met een diner en wel op 15 december a.s. Plaats van handeling is net als afgelopen zomer Roeivereniging de Amstel in Amsterdam. Sabien Bosman en haar crew staan weer garant voor een bijzonder en speciaal voor on…
Lees meer
Vacatures