Updates over Media, Marketing en Publishing
Op de High Tech Campus in Eindhoven was 15 november 2011 de dag van het allereerste Bedrijf Zoekt App-event. Erg toepasselijk, die knipoog naar het dating-programma Boer Zoekt Vrouw. Want met mobiele apps is onze relatie inmiddels minstens net zo inten…
Lees meerHet eerste wat me eigenlijk opviel aan Sean Parker toen hij podium van LeWeb opkwam, is dat hij helemaal niet op Justin Timberlake lijkt. Niet qua looks, maar hij mistte zeker vandaag ook de energie die Justin zo goed neerzette in de film The Social Ne…
Lees meerOK, it’s that time of year again — time to make my predictions for social media marketing for 2012. 1. Connected Consumers I think this is the biggest challenge facing businesses in 2012 — dealing with increasingly connected consumers. We’re already seeing the leading edge of responses from retailers like Macy’s and Sears. Macy’s posts […]
Lees meerIn the movie A Christmas Story when Ralphie’s mom couldn’t get his little brother Randy to eat, she got him to do so by asking him to show her “how the piggies eat”. By demonstrating how the piggies ate from a trough, Randy ate his mound of mashed potatoes and enjoyed himself in the process. […]
Lees meerTwitter is its own land with its own rules. A lot of people see the inherent use of the hashtag and then abuse it, which thereby reduces the power of their message. Better to be judicious. How many hashtags is too many? I’d say no more than three hashtags at the end of your tweet and you […]
Lees meerEarlier today TMZ posted on Twitter the following tweet. This quickly resulted in #ScentofSnooki becoming a trending topic on Twitter worldwide as users tried to come up with the funniest reply to grab the attention of TMZ. Most of the tweets fell into the following categories: funny, absurd and / or vulgar. Looking at the […]
Lees meerToday I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post The rise of Social Intelligence Better use of analytics and more focus on measurement Content creation and curation Social media education and training Social Media Intelligence is a sure bet in my […]
Lees meerAls er iets ‘hot’ is op het moment en zeker voor uitgevers, dan is het wel uitgeven voor mobiel en tablet. Uitgevers zijn dus op zoek naar die bedrijven die hen kunnen helpen deze nieuwe media te veroveren. InCT, als het vakblad voor uitgevers dat zich…
Lees meerHongkiat gives us a cool look at what the big kids in the business world are actually doing with their online presences. Happy Friday!
Lees meerLast week I posted the following text on Google+ to my Circles . If you are still considering using Google+ as a platform check out this post. Dear Google+ Participants I wanted to take this time and tell you that I think this is one of the best platforms for connecting that you will find. […]
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