Updates over Media, Marketing en Publishing
The most celebrated of American holidays, Super Bowl Sunday, is a scant 48 hours away. Some players have been preparing their whole lives for it, while others (we’re looking at you, Tom Brady) have spent a whole two weeks gearing up for the showdown. At the same time, many teams other than the Patriots and […]
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Much ink has been spilled these past few days on the Facebook IPO filing. Much of it analyses the details revealed in the S1 initial document. Some of it has focused on revenue and growth; some of it on control and corporate governance, some on valuation and how reasonable or not it is likely to be, and a little on whether or not the IPO represents the end of Facebook’s growth cycle.
So, should you be a bull, and buy? Or should you run as fast as you can away from the bulls?
Lees meerThere’s really not a guide, per say, for Social Media. A lot of folks would like to tell you what to do on social media or share their winning strategy… but I’ve seen it work differently for virtually every company we’ve worked with. Today, Erik Deckers shared this tweet with me from Alexander Klotz: Resources are a challenge for everyone… including my small business. Our goal is to put put an email a week, two blog posts a day, and … Continue reading →
“A Social Business isn’t just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.” via IBM’s social business page Awhile back, Nick Kellet, now known as co-founder of List.ly, invited me to […]
Lees meerThe infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on:Length of the tweetWhere’s the link?Frequency of tweetsKeywords usedTime?Thank you, Dan Zarrella. Amazing …
Lees meer178 WOW – that’s big. I have to say I was surprised when I read that in Matt Wilson’s recent article from Ragan Communications. According to a recent report from the Altimeter Group that’s the average number of discrete social media accounts across global corporations they talked with (like Hallmark, Adobe, JP Morgan, etc.) – […]
Lees meerAs I have been working on my marketing myths series at ye olde blog, I have become more sensitive to other, how can I say, confusions that exist in the online world. Lines are perpetually blurred. Terminology is consistently used in situations that really don’t warrant those terms. You get the idea. Two areas in […]
Lees meerTNS NIPO heeft voor de vierde keer op rij het unieke Mediabelevingsonderzoek uitgevoerd. Na eerdere succesvolle edities in 1997/1998, 2003/2004 en 2007 is op nieuw de media- en reclamebeleving van diverse mediumtypen anno 2011/2012 gemeten. Door het…
Lees meerWe’ve all heard about ‘reveal tabs’ on Facebook and landing pages, have you put one on your page? Reveal tabs have created two distinct camps those for them and those against, however no matter where you stand on having them, there is no getting around one point – they just work! This being said, they […]
Lees meerIntranet Management can be a lonely occupation. Even in larger organisations, there’s rarely more than one or two people with Intranets as their sole responsibility, while in smaller companies it falls to internal comms or someone in the web team. If you need others to learn from, bounce ideas off and share your intranet woe, […]
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