Social Media, Slacktivism, And Kony 2012
Steven Bertoni and Alex Knapp (both staffers here at Forbes) have a great conversation about social media and the Kony documentary that went viral recently:
Lees meerWhy the Kony Video Could be a Hoax (But It’s Not)
The astounding success of Invisible Children?s Kony 2012 video has all the earmarks of a huge hoax, most likely perpetrated by Banksy, the artist who produced Exit Through the Gift Shop. That, at least, was Rob Frankel?s response to me, via email, when…
Lees meerA Few Simple Benefits of Using An RSS Feed
If you spend much time online, it’s likely you’re aware of RSS feeds as a method of keeping up with blogs and websites. But what exactly is this technology? And, more importantly, how can it benefit you as both a consumer and a publisher of content? A Brief Introduction to RSS RSS dates back to […]
Lees meerEvolution of Social Business Intelligence: Human Business Intelligence
Social Media provides a fantastic opportunity for enterprises to gather enormous amount of business intelligence, whether it’s about their customers likes and dislikes, or whether it’s competitive intelligence. My earlier post and video covered quite a bit of ground. However, I’ve seen organizations limiting themselves and the power of the social opportunity in leveraging true […]
Lees meerKony 2012: Successes and Failings in the Stop Kony Campaign
The Kony 2012 video has attracted a huge amount of attention – but the 70+ million views is only half the story. Incredibly, the Washington Post jumped in to the Kony debate with an analysis of what Kony 2012 means for viral marketing (though it didn’t…
Lees meerMyth: Glorifying Others is the Key To Your Dreams
Well, here we are on myth letter G. Seems like only a month ago we were on letter A. I think we were on letter A a month ago. Anyway… Like many things we have talked about so far, this particular conversation really comes down to a sense of balance. Nuance. Subtleties that do not […]
Lees meerThe Economics Of Emotion
The most recent commercial for the BMW i3 and i8 concept cars is a great example of something enlightened marketers have known for years: emotion is the key driver behind purchasing decisions. Yet, today, most businesspeople still follow the old adage, “Emotions and business don’t mix,” relying on rational data to drive decisions instead.
Doesn’t the advertisement make you want to buy a BMW? Don’t you want to feel cool or look more successful, technology-forward and progressive? Well, that desire is emotion at work. Steve Jobs inherently knew the emotion of his consumers was critical currency in building the Apple phenomenon, and with over 1,700 CMOs admitting that building an enduring connection with consumers is a top priority in a recent IBM survey, leveraging emotion is fast becoming a top business imperative.
Lees meerWho Are We? Women, The Web and Self-(Mis)Representation
My new celebrity hero, the hilarious and brilliant Lisa Ling Who is the woman on your Facebook page? Is she you? No, really. Is she the woman who wakes up in the morning with last night?s eyeliner raccooning her eyes, ran out of coffee filters and agon…
Lees meerYouTube Hits 4 Billion Video Views.. Per Day!
If you were in any doubt as to the power of Youtube and it’s popularity. This article from Reuters should put your mind at rest. According to the news corporation, Google’s video sharing website has hit a stunning average of 4 million video views per day. An astronomical number when you consider that the site […]
Lees meerHow I Plan On Increasing Blog Traffic
We all know that the amount of traffic you get to your blog has a lot to do with how well you promote and optimize it. That is why I am going to spend some time using something I strongly believe in called Buildmyrank. If you have not heard about this before, then I am […]
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