Persoonlijk contact

Er zijn tongen, misschien wel boze tongen, die beweren dat in het digitale tijdperk mensen geen contact meer met elkaar hebben. Dat ze alleen maar met hun toet voor hun computerscherm zitten en dat het hele intermenselijke gebeuren iets van het verlede…

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Are Fortune 500 Companies Too Busy For Social Media?

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at least not the Twitter and Facebook bandwagon.  That’s just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list – […]

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Facebook Tells Google To Go Get Their Shine Box

Nothing like some good old fashioned competition to bring out some good old fashioned condescension amongst adversaries. Wait ’til you read how Mark Zuckerberg described Google+. Before I get to that Zuckerberg said of Google and Google+, allow me to explain the “shine box” verbiage in my title. As anyone who knows me knows I […]

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The Subculture of Social Media and Tradeshows

Hi, class! Today we are going to cover one of the most universally innovative movements in all of business and technology and how it specifically relates to tradeshow marketing. Social media, a form of integrated marketing communications, is a group of Internet-based applications that allow the creation and exchange of user-generated content. Although widely perceived […]

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