Does Social Media Increase Website Conversion?

business growth, inbound marketing, lead generation, Social Media, social media marketing, website conversion

With every new like, tweet and share, social media networking sites such as Facebook, Twitter and LinkedIn are gaining more relevance for businesses.  As more users turn to the Internet as their primary source of research and purchasing decision, websites are being re-tooled to attract targeted prospects, produce leads, and convert sales. These two trends […]

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Are You Authentic?

Social Media

Let’s face it. Businesses and organizations get on social media with one primary goal in mind – SELL. You want to create quality leads, get higher conversions, increase sales. If you work for a nonprofit organization, this goal becomes a version of sell – reach potential donors and get them to donate (time, money, resources). […]

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#1 FB Dating App Zoosk’s New Model: Seducing Couples With Advice and Date Discounts

apps, social, TC

Zoosk Nerd CoupleEvery time a dating site succeeds in making a match, it loses two users. To offset churn, Zoosk tells me that tomorrow it’s announcing a new business model that complements subscriptions with date discounts, expert relationship advice, gift ideas, holiday reminders and online scrapbooks.

The products could convince users to pay even after they’ve found their sweethearts. If users fall in love with the new revenue streams, the whole dating industry could start courting happy couples.

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