On Social Media Internships

One way to find out how interested companies are in adding to their Social Media acumen is to see what types of people they are looking to hire. So, I was trolling several employment websites the other day and I plugged “social media” into the job search field. Instantly there were hundreds of listings. Unfortunately, […]

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Facebook’s “Offers” News Feed Coupons Launch In Self-Serve Beta For Local U.S. Businesses

102534329872055_1296335536Today any local U.S. business can start using Facebook’s Offers product — free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions. First announced in February at the Facebook Marketing Conference, the product has been in private testing with a select group of brands who worked with Facebook reps to run the offers. Now the promotional product is available in a self-serve interface.

While it doesn’t cost businesses anything to run offers, Facebook could still make money on them. If they perform well in the news feed and drive business to physical stores, those stores may spend more on Facebook ads that increase their Page fan counts — and the subscriber bases for the coupons.

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Facebook’s Early Shareholders Will Sell Up To $5.5 Billion With IPO. Here’s Who’s Selling What:

markzuckerbergFacebook’s early investors and employees may sell up to $5.5 billion alongside the company’s offering. Facebook said today that it is selling 180 million shares of stock at $28 to 35 a share. On top of that, other stockholders are selling 157,415,352 shares. Those proceeds will not go to Facebook.

Chief executive Mark Zuckerberg is selling 30.2 million shares, or up to $1.05 billion, which will mostly go toward settling the multi-billion dollar tax bill he’ll face when he exercises his options.

Zuck’s not the only one selling shares though. So are Accel’s Jim Breyer*, Peter Thiel, LinkedIn founder Reid Hoffman and Zynga CEO Mark Pincus. Then there are the institutional entities like Accel* and DST. In fact, it’s Breyer and his firm Accel that are walking away with the biggest immediate payday from the IPO. Who’s not selling in this offering? Sean Parker, Facebook COO Sheryl Sandberg and Facebook co-founder Dustin Moskovitz.

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Top NHL Teams in Social Media

With the NHL Playoffs in progress we take a look at how the teams are performing in social media. Using the Track Social platform we have analyzed NHL teams’ performance in the four essential categories – the Social Pillars – of social medial success: Presence, Audience, Engagement, and Buzz. Here’s a look at the top […]

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