Esteban Kolsky of ThinkJar on MTB Radio

business framework, Esteban Kolsky, marketing, Marketing Technology Radio, MTB Radio, social business, Social Media, social media marketing, ThinkJar

We are happy to announce that we will be having Esteban Kolsky of ThinkJar on the Marketing Tech Blog Radio Show this Friday, May 11, at 3 p.m. EST. On our show, we will be talking about the migration of social media to social business & its challenges, the purpose of social, and building the framework for a social business to be successful in the long-run. Esteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank … Continue reading →


Econsultancy Training

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Was Zynga’s Deal To Buy OMGPOP That Disastrous? Here’s Some Perspective.

Gaming, mobile, OMGPOP, social, TC, Zynga

Screen Shot 2012-05-09 at 3.19.48 PMDraw Something, the game that could do no wrong now seems like it can do little right, at least according to the blogosphere. There’s been a string of stories from virtually everyone saying that the OMGPOP acquisition is “haunting” Zynga because Draw Something’s daily active usage is down to 9.1 million daily active users from its peak of 14.6 million daily active users.

It’s funny how the press turns (and we know this too well). On the day we broke the story that Zynga was about to buy OMGPOP for what turned out to be $180 million, Business Insider said that our rumored price range was way too low. When the company sold, they then wrote a story citing Flurry’s CEO that OMGPOP had left $800 million on the table.

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The Blogger’s Checklist

Blogging

Select Your Topic Keyword research and competition analysis Select your keyword What’s your hook? Write Your Post Research your topic Create an outline Write your post Add a P.S. and call-to-action Edit your post Before you publish Check for keyword placement and density Spell check and review for grammar Add an image with keyword in […]

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The Blogger’s Checklist

Blogging

Select Your Topic Keyword research and competition analysis Select your keyword What’s your hook? Write Your Post Research your topic Create an outline Write your post Add a P.S. and call-to-action Edit your post Before you publish Check for keyword placement and density Spell check and review for grammar Add an image with keyword in […]

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Customer Behaviour on Social Media

Social Media

With the continued growth of Twitter, Facebook and Google+ it is more important than ever to monitor customer behaviour on social media platforms. With angry customers regularly taking to their social media profiles to vent any irritation they have about a company’s poor performance or customer service it is important to keep tracks on any […]

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To Tweet or Not to Tweet?

brand, public relations tips, social media campaigns, Social Media Strategy, social media tips, Twitter, two way communications

Followers don’t just find you. Brands on Twitter must make their presence known. Time and time again I see small businesses start a social media campaign without a strategy, becoming demotivated with digital culture when their social media efforts go unnoticed. Having a powerful presence on a platform, such as Twitter, doesn’t happen overnight — […]

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