Updates over Media, Marketing en Publishing
“I’ve fallen, and I can’t get up.” ~Famous–and incessantly mocked–line from Lifeline Medical Alert TV spot IF YOU’RE A BUSINESS OWNER, the pain of getting “Yelped” falls somewhere between a moderate migraine and a worm burrowing in your brain. There you are: cheerfully flitting about, running a beautiful business–and BLAMO! A rageaholic on a bad day (or […]
Lees meerIt was March 2012 when Google introduced their new Privacy Policy. On the surface it looked simple, a perfectly aligned Google to make the consumer’s experience easy and accessible, right? “We’ve included the key parts from more than 60 product-specific notices into our main Google Privacy Policy—so there’s no longer any need to be your […]
Lees meerThe infographics industry is exploding and now we’re seeing some new tools to help. Currently, infographics agencies charge between $2k and $5k to research, design and promote a fantastic infographic. These tools will make development of your infographics a lot less costly, easier to design and publish, and some include reporting modules to see how well the infographics are distributed and promoted. Some of them are a bit young so you may have to deal with some bugginess, but they’re … Continue reading →
How much support does Angela Merkel have for the hard line she is taking against Greece? Until recently Germans were almost equally divided on the issue but viewpoints are changing quickly.
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It’s not a given that a leader in search can successfully pivot into other areas like social media — just ask Google — but a new service launching in Russia today, from that country’s search leader Yandex, shows one route a company with a lot of smarts can take to make sure they remain a central player in the social game. Today sees the launch of SocialMart, a social shopping startup financed by Yandex (through its seed-funding program Yandex.Factory), and powered by Yandex (via Yandex.Market), but is not Yandex itself.
Both Yandex and SocialMart are banking on the fact that the rising popularity of ecommerce in Russia is inevitably going to cross over with the equally popular trend of social networking: up to now, those twains have not met, unlike in other markets, where services like Mertado (now part of Groupon), Sneakpeeq, and Fab have been running away with the “social shopping” banner, picking up users and funding in the process.
Lees meerThis is my third blog exploring the topic of social media and employment hiring practices. My first blog in April, ?How Your Social Media Profile Could Make Or Break Your Next Job Opportunity?, discussed a recent study which showed how a candidate?s so…
Lees meerIMF Chief Christine Lagarde has found herself suddenly at the heart of the fast unfolding Greek debt story. Thousands of people online have jumped on comments Lagarde is reported to have made Friday about the Greeks. A number of European newspapers are…
Lees meerFacebook is an ideal social media spot for sharing your life adventures via a slew of pictures, videos and status updates. With my latest chapter being the birth of my son Parker, I’ve been using Facebook more than ever to invite my friends to join this exciting journey. In doing so, I’ve increased my engagement […]
Lees meerQuite often when speaking with clients, I run into folks who are more than intrigued about social media. They hear about it everywhere they go and understand that they need to integrate it into their strategy, but somehow they’re not sure about how it’s supposed to work or what they’re supposed to do. I see […]
Lees meerI’m not sure I’ve heard a speech that more closely matched the way we work with our customers. Like many of the other folks I respect in the online marketing industry, Gary Vaynerchuk isn’t must blowing smoke with theory… he’s aggressively applied, tested, and fine-tuned his approaches to online marketing – and succeeded. This is a matter of fact style speech (warning: some profanity used for emphasis) that clearly articulates how the world is changing and why you want to … Continue reading →
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