Updates over Media, Marketing en Publishing
Zeventig genomineerden presenteerden tijdens de Spin Awards Inspiration Day hun cases voor de vakjury’s van de Spin Awards. Hieronder een selectie video interviews die Ronnie Overgoor maakte voor Sanoma TV met drie opmerkelijke cases.
Lees meerFull-service mobile marketingbureau Buongiorno Digital heeft een nieuwe naam Lumata Nederland. De doelstelling verandert niet: bedrijven ondersteunen bij het integreren van mobiel in hun totale marketingstrategie.
Lees meerSports24.nl is door de Consumentenautoriteit op de vingers getikt na het niet leveren van veelal reeds betaalde artikelen en het verstrekken van onjuiste informatie via de website. De eigenaar heeft beterschap beloofd.
Lees meerUitgever Sanoma heeft al 73 mobiele apps uitgebracht, maar slechts acht zijn specifiek voor vrouwen. Een opmerkelijke lage score voor de grootste uitgever van vrouwenbladen.
Lees meerMartijn van Dam (PvdA) wil helderheid over het standpunt van Eurocommissaris Neelie Kroes over het openstellen van de kabel. Kroes zou een fel tegenstander zijn van het wetsvoorstel om de Nederlandse kabelmarkt verplicht open te stellen voor andere aan…
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In the age of endless sharing, super cookies, social search results, and that ever-present social graph, it’s comforting to know that there are some who are still prioritizing privacy. (And a few of them are former Googlers no less!) In October 2010, Google engineer Brian Kennish created Facebook Disconnect, a Chrome extension that disables all traffic from third-party sites to Facebook servers but still allows you to access Facebook itself. The extension was an immediate hit, racking up 50K active users in two weeks (it now has 200K+), prompting Kennish to leave his job at Google to focus full-time on helping the average web user take back control of their data.
If you’re a news junkie who wants to make the experience a little more active, Scoople may be the iPhone app for you.
The app was created by a startup called Dygest. When you’re using it, you get a stream of news stories, and each story has an associated poll. For example, you can read a story about the iPad’s new Retina display, and then fill out a poll about whether you’ve preordered the iPad already, earning points in the process. You can also vote on what you think the majority of Scoople users will say. There’s even a leaderboard of those who do the best job of predicting the the larger response.
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To some TechCrunch readers, a blog post about human resources may sound like a bit of a snooze (well, unless “talent war” is in the headline). But for others, it’s the heart of their business, and of course there’s a big industry built around HR services and products.
That’s why there’s a community of blogs devoted to the topic, and it’s also why marketing agency The Starr Conspiracy and ad company Retargeter.com have teamed up to create an ad network aimed specifically at HR bloggers — called, predictably, The HR Blogger Network. There are 50 sites in the network at launch, including The Women of HR, Jennifer McClure, Charlie Judy, Lance Haun, Steve Boese, and Laurie Ruettimann.
Lees meerAs your brand’s virtual storefront, your website can be a powerful tool to communicate your message, attract prospects and generate leads online. But how do you get there? Google’s Panda update was a high-profile example of how search engines are changing the way they view online content, favoring fresh and original content over static keyword-laden […]
Lees meerCareer counselors, resume writers, HR directors, labor lawyers and job-seekers: If you want publicity, jump head-first into the debate over whether companies should be asking job applicants to turn over passwords to their accounts on Facebook and other social media sites. Even better, explain how you’re advising job applicants. Should they do as they’re told, […]
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