Uitgevers, experimenteer!

Afgelopen donderdag was de algemene ledenvergadering van de GAU. En alhoewel er veel over cijfers, Libridis en Selexyz werd gepraat, was er ook ruimte om naar nieuwe ontwikkelingen te kijken. Volgende week organiseert de GAU een bijeenkomst over het be…

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Infographic: Pretargeting versus Retargeting

You may notice after you visit a specific site that you begin to see advertisements on other site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite successful and leads to high conversion rates with lower costs per click. Check with a pay per click professional if … Continue reading


Econsultancy Training

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How To: Use Twitter for Community Building

Half of the work involved with using Twitter for marketing is in fostering relationships that can be called upon later. It is all part of taking advantage of the new social nature of business. That is why you see the word “community” used a great deal in reference to Twitter’s professional applications. Building a community […]

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