Very Pinterest-ing (Infographic)

Pinterest is the new kid on the social media block, but has already established itself as an important player in the digital marketing landscape. The social bookmarking service, which allows users to collect and organize pictures online by “pinning” then to a categorized “board,” became the fastest website in history to past the 10 million […]

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Trackur: Simple, Powerful Reputation Monitoring

In today’s world, no company that has a serious online presence can afford to ignore monitoring the web for reputation. In the age of cut throat competition and fleeting customer loyalty, only companies that actively monitor the social media and other active web channels to understand what customers think of them, and respond appropriately, stand a chance of enhancing customer loyalty, and by extension revenue. Trackur offers a solution that makes your online reputation monitoring simple and affordable. To use … Continue reading

Econsultancy Training

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Science Makes Its First Acquisition: Pinpuff, A Klout For Pinterest That Measures ‘Pinfluence’

Screen shot 2012-06-26 at 11.44.36Science, the eight-month-old LA-based technology incubator / studio that brought us the Dollar Shave Club and most recently e-commerce site Uncovet, is making its first acquisition: it is buying Pinpuff, a fast-growing “Klout for Pinterest” that measures and tracks the influence of Pinterest users — “Pinfluence” in Pinpuff parlance — that was launched only in February of this year. The deal is yet another a sign of how the ability to curate and mine social media information can be considered as important as the social media platforms themselves.

The financial terms of the deal were not disclosed, but Mike Jones, the CEO of Science, says that the acquisition will be used to help build out other businesses in Science’s portfolio, using Pinpuff’s social know-how to extend growth virally. It will work in conjunction with its existing in-house agency HelloSociety. “Part of our strategy here at Science is to build services and tools that assist influencers in building their audiences, and eventually themselves as actual businesses,” he writes. “We believe Pinpuff will…provide additional intelligence and distribution strategy to upcoming Science launches,” writes Jones in a blog post.

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