Updates over Media, Marketing en Publishing
Image Courtesy: http://pandawhale.com Over the last 6 years Twitter has grown in leaps and bounds. Third party developer communities have played a significant role in this growth but Twitter has not been forthcoming in its appreciation. On the contrary, it has been tough and how -bringing down apps such as UberTwitter (now UberSocial), Echofon, and […]
Lees meerImage Courtesy: addiestan.blogspot.com Earlier Twitter announced in a blog post that in the coming days it is going to enforce stricter guidelines with regards to the API. Michael Sippey in his post added that as always Twitter is working hard to make tools that would be easy for developers to build community features on their […]
Lees meerLast month, eMarketer.com released a report, looking at brand advocates, word of mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds further on the model of reach, acquisition, conversion, retention and loyalty Jim Sterne and Matt Cutler described in their paper “E-Metrics, Business Metrics For The New Economy”, […]
Lees meerThis is the era of Social Media. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. As a result, the professional world is abuzz with discussion of this new form of communication and […]
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“There’s an oligarchy in the media and that needs to be broken up” Newark, NJ mayor Cory Booker tells me. So he’s building #waywire, a news site that features original and syndicated video content, but that also lets viewers record and share their responses.
“Traditional news sources aren’t in any way talking to millennials” Booker says, so #waywire is designed to deliver them content from their perspective. It’s now taking registrations for its upcoming private beta.
#waywire’s got big name investors including Eric Schmidt and Oprah, some serious digital expertise, and a mission to disrupt both traditional news outlets and the social networks that surface them.
Lees meerWhen talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products […]
Lees meerRemember when it was reported that Facebook was changing users’ default email addresses to Facebook email addresses? Well, journalist, Violet Blue, wrote today that there’s feedback from around the web that the change may have negative side e…
Lees meerWhen talking with organizations about social media, it’s clear that there are different levels of comfort and awareness across various industries. Some companies are effectively using social media to their advantage, some are looking to correct an approach that is not working,and others don’t know where to begin or are simply afraid of it. In […]
Lees meerSocial media has profoundly impacted society and business. People can connect, collaborate, consume and create, using technologies and platforms they adopted at a pace never seen before in human history. Various technological innovations, including cloud computing, mobile, big data and the next-generation web technologies, are changing the way we live, organize and do business. Some […]
Lees meerHow much is too much? There is a common, and intuitive, assumption that brands should not post too frequently, or they will annoy their audience, who in turn will be become less receptive to their messages. However, hard data on this has not been available until now. We used the Track Social platform to analyze […]
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