Social Media Is Like…

Not a day passes by without few dozen blogs about social media. Let alone all the infographics and whitepapers. All efforts to teach others about the nature and benefits of social media. Metaphors in particular are very popular among marketeers in order to explain social media to others. Some of these are spot-on, others well… not […]

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Hiring a Social Media Community Manager

If you’ve been following the tragic shooting in Colorado, you may have seen some of the unfortunate and uninformed corporate tweets that resulted from poor social media management. Corporate reputations and brands are entrusted to social media community managers daily. Hiring a social media specialist who not only understands the culture of your organization but […]

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