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‘De krant was het enige medium waar we nog niets mee deden.’
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‘De krant was het enige medium waar we nog niets mee deden.’
Lees meerFive years ago, Twitter and the iPhone ? now central to most professionals? lives ? were just launching. So what?s in store for the online world in 2017 and beyond? One of the keenest observers is Doc Searls, co-author of the seminal Internet-era text …
Lees meerNot a day passes by without few dozen blogs about social media. Let alone all the infographics and whitepapers. All efforts to teach others about the nature and benefits of social media. Metaphors in particular are very popular among marketeers in order to explain social media to others. Some of these are spot-on, others well… not […]
Lees meerBelgacom, de Belgische KPN, meldt een sterke groei van mobiele data, zowel bij consumenten als bij de zakelijke markt. Het telecombedrijf pluste in het voorbije kwartaal op alle fronten: van vaste telefonie tot digitale tv.
Lees meerYahoo!’s fifth new chief executive in as many years has the tough task of turning around the brand in an intensely competitive internet search market. Pundits have widely praised the hiring of Marissa Mayer, and consumer reaction has also been positi…
Lees meerWhen What’s Mine Is Yours– the groundbreaking book on collaborative consumption launched, it was at the crest of a newly emerging movement. Combining an awareness of our under-used or under-appreciated assets with online networks for managing reputation, collaborative consumption not only disrupts business models but creates new markets. The poster child for the movement – […]
Lees meerOur actions can come back to haunt us – as movie makers, novelists and storytellers the world over remind us. But what happens when the time between action and reaction reduces. What happens if we don’t have a whole summer to forget about what we did, why we did it and how it happened? Welcome […]
Lees meerViral Friday is de wekelijkse rubriek op Marketingfacts in samenwerking met SocialMedia8, waarin de beste virals van de afgelopen week worden belicht. Met deze week campagnes van Smart Trashcan, Adidas & Nike. Heb je een tip? Stuur ‘m op! Lees meer…
Lees meerIf you’re a perfectionist, you’ll agree that we inadvertently make life harder for ourselves because of our incessant need to have things done a certain way. Our way. Sometimes it’s to our benefit, other times to our detriment. But one thing is for…
Lees meerIf you’ve been following the tragic shooting in Colorado, you may have seen some of the unfortunate and uninformed corporate tweets that resulted from poor social media management. Corporate reputations and brands are entrusted to social media community managers daily. Hiring a social media specialist who not only understands the culture of your organization but […]
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