Kids’ Social Network PixyKids Rebrands As Kazaana, Heads Into Beta

kazaanaPixyKids, a Silicon Valley-based startup building a social media platform for children ages 6 to 12 and their families, is launching into open beta today and rebranding under the new name “Kazaana.” The company felt like the earlier label was “too girlie” and didn’t clearly demonstrate that PixyKids was a family platform, and not just a kids’ platform. (For what it’s worth, I have to admit the first thing I thought of was Kazaa, the music download service which used to bundle some nasty spyware. Oops! But I’m sure today’s kids have no idea. And maybe I’m just old.)

The company is also announcing the addition of Shai Samet, a well-known children’s privacy expert and founder of the “kidSAFE Seal Program,” to its advisory board.

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