Learning From Big Social Media Blunders

Advertising Age just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the […]

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33Across Acquires Tynt To Become Social Data Powerhouse

33across tyntSocial ad targeting company 33Across just announced that it has acquired Tynt.

What’s Tynt? Well, if you’ve ever tried to copy-and-paste a quote from an article and discovered that there was suddenly some extra text and a link attached (“Read more: http://techcrunch.com/2010/04/16/borthwick-twitter-thanks-bit-ly/#ixzz0lIiy3q6f”), you have Tynt to thank for that. Not only does it add attribution to copied text, it also uses copy-and-paste data to make larger recommendations about a publisher’s search engine optimization and social networking lift.

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