The Future of Twitter Marketing?

Twitter hashtags. They’re popping up everywhere! On sports talk shows. In presidential debates. Even on  pre-recorded shows like Glee. And quite frankly, I think it’s great!  In fact, I see it as an indication of the future of Twitter marketing. Is Twitter marketing worthwhile? Recently, I’ve had conversations with marketers who question the validity of […]

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Maximizing Your Linkedin Contacts

I went to a talk a couple days ago wherein the speaker advised you to add everyone on Linkedin. Having been around a lot of executives who’ve complained about such a thing, I would advise you to, at the very least, limit it to everyone you’ve met in person. Even that might not be the right […]

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The Colonoscopy Principle

It just keeps coming up over and over again. No, not Kim Kardashian’s faux marriage. No, not my lunch. This topic of being human online. What does that mean, anyway? I mean, you’re a human, right? Oh, hi, Google bot and spam bot. What was I saying again? Look, the bottom line is that you […]

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Using LinkedIn to Build Your Personal Brand

After considering the goals of your personal branding, you may decide that your target audience and marketing strategy includes social networking. If you’ve decided that LinkedIn would be a great way to build your network, increase exposure for your skills and talents, and create more visibility for your personal brand, congratulations! You will be joining […]

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