Updates over Media, Marketing en Publishing
While complaints in public are a primary fear of businesses on social media, complaints on Twitter can be even more valuable for small businesses than they seem. Have you ever hear the saying “Positive feedback is great, but negative feedback is even better”? As business owners, we all hope that our own efforts on Twitter […]
Lees meerGuest post written by Francisco D’Souza
Lees meerGuest post written by Francisco D’Souza
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Facebook just gave its iOS users some features that could make their Android friends jealous. Apple lovers can now upload multiple photos at once, give Gifts, and slide out a buddy list of who is available to chat with at any time. There’s still no photo filters, though. Here’s a look at the new features in version 5.1, and what I think will be the next things Facebook adds in the next update.
What is the optimal Tweet length for companies looking to increase engagement on Twitter? We recently found that for Brands on Facebook, the smaller your post, the higher the engagement. By comparison, all messages on Twitter are small… so we wondered what the effect of Tweet Length was on on response levels via Retweet. On […]
Lees meerDuring every moment, no matter how trying, there is a lesson — especially in times of crisis. And without minimizing the tragedy we are still able to look at social media use during the storm and draw important lessons for social media in business. CEM’s own writer Patrick put together a fantastic post recently on […]
Lees meerIn the past couple months there have been Facebook platform updates, new product releases and proof that social commerce is in an upswing. For businesses on Facebook, it’s important to take note of all these changes because they can affect your holiday marketing plans. Here are the five major changes and how each will affect […]
Lees meerA client who was keen to start blogging came down with writer’s block when it was time to publish. He was eager to get his thoughts out, but became concerned that his articles were not good enough. A peer from another company asked me to review her blogs in the hope of discovering why her […]
Lees meerMore people are using social media to build their personal brand — I am a full-time marketing professor, yet I’ve built a successful personal brand as a marketing and social media expert on my blog, Hausman Marketing Letter. Students in my Social Media Marketing Class are building their personal brand using a combination of a […]
Lees meerPaywalls are the newest trend to surface for print-to-online publications. What exactly are paywalls? Well, the majority of these sources are originally print publications that also have an online site to view their content. They started out by making their content free online only and their paper subscribers were paying a monthly subscription fee. With […]
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