There Are Now 1,000 Members Listing Their Homes Through ‘Unhotel’ Service Onefinestay

onefinestay logoIf you owned a swanky apartment or house, would you really want to rent it out to strangers? Well, startup onefinestay seems to have found an audience for its upscale twist of the Airbnb model, which it describes as running an “unhotel.”

The company says there are now more than 1,000 members in London and New York listing their homes exclusively through its service. The service launched in London, but onefinestay says it’s growing quickly in New York, where there are now 150 members. The total has apparently quadrupled in the past 12 months — and back in July, when it raised a $12 million Series B, the company said it had crossed 500 homes.

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Virurl Integrates RSS Into Its Sponsored Content Platform

virurl-logoVirurl has launched a new feature that it says will make it even easier for publishers to promote articles and videos through its platform.

The feature is called RSS Ads, and it offers another way to convert articles into advertising — when a new article gets posted to a publisher’s RSS feed, it automatically becomes an ad, which can then be promoted through the content widget displayed on Virurl’s partner sites, as well as through the social influencers who get paid to share Virurl content. In the press release announcing the new feature, co-founder and CEO Francisco Diaz-Mitom said that it allows advertisers to “stay focused on what they do best — creating valuable content.” The company also argues that by allowing publishers to promote, more content, it will increase clickthrough rates.

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