Hands-on: Office 365 Home Premium
Dinsdag werd de nieuwste versie van Microsofts Office gelanceerd, die voor het eerst ook volledig virtueel beschikbaar is. Maar het lijkt nog te veel een overgangsproduct.
Lees meerKijkcijfers journalistieke programma’s 2-2
Overzicht van de kijkcijfers van journalistieke programma’s uitgezonden op 2-2-2013
Lees meerTwitter gekraakt: gegevens kwart miljoen gebruikers op straat
Twitter heeft vannacht de eigenaren van een kwart miljoen accounts gewaarschuwd dat hun gegevens mogelijk zijn gestolen. Het microblog kwam de inbraakpoging tijdig op het spoor.
Lees meerJust Go Change Your Twitter Password Now
According to Twitter, it was hacked and 250K accounts were affected, so they received emails from the company to change their password. This is not the first time this has happened, but this time it was a real hack, rather than a blend of real hacks an…
Lees meerTwitter Sends Out Emails To 250K Users Who ‘May’ Have Been Compromised, Says Hack Was Not Related To Yesterday’s Outage
Twitter is sending out emails to 250,000 users it says may have had their accounts compromised in the last week as the site experienced “unusual access patterns that led to us identifying unauthorized access attempts to Twitter user data.” Twitter tells TechCrunch that this is “not related” to the widespread, but intermittent, outage the site saw yesterday.
As Mobile Devs Get More Sophisticated, Flurry Adds Crash, User Acquisition Analytics
San Francisco’s Flurry initially got its reach through offering a basic package of analytics that more than 95,000 different developers snapped up.
But as the iOS and Android ecosystems have matured, app makers are getting more sophisticated. T…
76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]
Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I’m married to a 9’ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. I personally couldn’t care less about the football, but you can bet your beer I’ll be tuning in … for the commercial breaks.
And of course I’m a huge proponent of primarily using inbound marketing over outbound tactics like TV advertising, but it’s hard not to be curious about what some marketers are forking over $3.8 million for this year. Am I right? But just how much do people really believe ads anymore? Just in time for the yearly “Is it worth it?” Super Bowl ad debate, Lab42 has come out with a new infographic based on a survey it conducted about people’s perceptions of advertisements. And with 76% of people thinking advertising is exaggerated, that’s not saying too much for its credibility. Check out the rest of the data in the infographic for a closer look at how people perceive ads these days.
(Click infographic to enlarge.)
How do you perceive advertisements? As a marketer, does it help make the case for inbound marketing-related strategies and tactics?
Gigya Says Its Social Tools Reach 1.5B Users Each Month, Making ‘Tens Of Millions’ In Annual Sales
“Social infrastructure” provider Gigya released some data this morning that highlights its growth over the past year. The biggest number? The 1.5 billion unique users reached by Gigya’s tools each month, up from 1 billion a year ago.
To have that kind of reach, Gigya presumably needs big clients, and the company says new customers added last year include Wal-Mart, DirectTV, RedBox, Beats Electronics, Pacific Sunwear, American Heart Association, Jelly Belly, Barneys New York, Bad Boy Marketing Group, Adidas, Food Network, AlItalia, and Lush Cosmetics. The company says it now has 650 clients total, including 50 percent of the comScore’s top 100 US web properties.
Lees meerInfoArmy Retreats After Crowdsourced Research Business Goes Through The Floor. All Reports Now Free
InfoArmy — a startup built on the “Data 2.0” concept of crowdsourced competitive intelligence — has today sent out a letter, printed in full below, to its researchers informing them that it is pulling the plug on its current business model after failing to find enough sales for the research reports, and being unable to sustain the quality of the work that was being produced. As a result, it will be offering reports on its site free of charge and will no longer be paying researchers for their contributions, as it tries to figure out what to do next.
Path Settles With FTC Over Privacy Row, Will Pay $800K And Establish New Privacy Program Including Outside Audits
Path’s 2012 included a major hiccup when it was discovered in February last year that the app uploaded user address books in their entirety to its servers. The company quickly responded by deleting the data and apologizing for the transgression, but the damage was done: The FTC levied charges against the startup, and today the government body has announced the results of those proceedings in the form of a settlement.
