OMGPOP Hits 1M Downloads For Draw Something App, “Locked Down” On Mobile Strategy

Draw.SOmething.DivorceOMGPOP, the social game-maker formerly known as iminlikewithyou, says it has another mobile hit — its app Draw Something has been downloaded more than 1 million times in 10 days.

Draw Something is based on OMGPOP’s online game Draw My Thing. Described by CEO Dan Porter as a turn-based version of Pictionary, players are assigned things to draw, which can be simple (like a smile) or complicated (like a zombie), then their friends are supposed to guess what it is.

Players have already created more than 20 million drawings, Porter says. The game’s average load is now 50 drawings per second, and where the company took nine days to reach its first 10 million drawings, it’s now seeing 10 million new drawings every 24 hours.

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