Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and […]Continue reading »
Social Jumpstart, a social media marketing firm based in San Francisco, created an awe-inspiring infographic detailing what happens in 60 seconds on the social web. This is a perfect piece of research to show any Social Media Skeptics in your life, or your boss when she says “Isn’t that all a waste of time?” Wrap your brain around these statistics: Every […]Continue reading »
A new generation of location apps is here, just in time for the world’s best event for using them: the South By Southwest music, film and tech extravaganza starting next week in Austin, Texas. Ahead of it, my favorite of the bunch, Highlight, is announcing that it’s pushing out a new version for the event, and bringing in funding.
But before I get into the news, what’s special about Highlight, and competitors like Glancee? Instead of asking you to check in, they simply run in the background, sending notifications to you when interesting people are physically near. For SXSW, these apps can help you sort out the most relevant folks from the crowd.Continue reading »
Bij wijze van experiment worden vanaf 1 maart 2012 camera’s toegelaten bij zittingen van de Raad voor de Journalistek (RvdJ). De zittingen, die altijd al openbaar waren, mogen vanaf maart ook worden opgenomen. De Raad meent dat door uitbreiding…Continue reading »
Facebook held their first ever Facebook Marketing Conference in New York City yesterday and made some big announcements geared towards business/brand page owners. As of March 30th, 2012, all Facebook business pages will be converted to the new timeline format. Business page admins have the opportunity to play around with the new features in a […]Continue reading »
Making LinkedIn work for you… In-spite of being touted as the biggest professional network, LinkedIn seems to still remain quite low in terms of social network engagement – especially within the younger base of professionals who are recent graduates or just starting out. A quick sample research with a few friends and social circle shows […]Continue reading »
With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a different kind of ad targeting arising on Twitter. The company is going after the “interest graph,” a concept we’ve covered in some detail before.
An interest graph is different than the social graph provided by Facebook, which looks at connections, likes, and detailed demographic data like hometown, age, education and more, in order to narrowly target specific groups with ads. Instead, the interest graph is about what you like, what you read, and, generally, what kind of person you are. But the question is, can Twitter get a better read on users’ interests and personalities than Facebook can?Continue reading »
Het Nederlandse publiek heeft Kruidvat uitgeroepen tot Wakkere Inhaker 2011. Woensdagavond werden de beste inhakers bekendgemaakt. De wedstrijd werd georganiseerd door Telegraaf Media Nederland.Continue reading »
Facebook rolled out its Timeline for Brand pages today in conjunction with it’s Facebook Marketing Conference. If you admin a brand page you probably noticed the message on top of your page allowing you to preview the new layout before it’s applied on March 30, 2012. Here’s what it means for marketers: New Page Layout […]Continue reading »
Vodafone geeft in de eerste Nederlandse Firefly Video campagne realtime antwoord op ‘trending’ vragen van Facebook gebruikers.Continue reading »