Hot Background Location App Highlight Gets Funding As It Plans SXSW Update

highlight22122A new generation of location apps is here, just in time for the world’s best event for using them: the South By Southwest music, film and tech extravaganza starting next week in Austin, Texas. Ahead of it, my favorite of the bunch, Highlight, is announcing that it’s pushing out a new version for the event, and bringing in funding.

But before I get into the news, what’s special about Highlight, and competitors like Glancee? Instead of asking you to check in, they simply run in the background, sending notifications to you when interesting people are physically near. For SXSW, these apps can help you sort out the most relevant folks from the crowd.

Continue reading »

Content Marketing + Social Media STILL = Success: Facebook Marketing Conference Recap & Tips

Facebook held their first ever Facebook Marketing Conference in New York City yesterday and made some big announcements geared towards business/brand page owners. As of March 30th, 2012, all Facebook business pages will be converted to the new timeline format. Business page admins have the opportunity to play around with the new features in a […]

Continue reading »

Making LinkedIn Work

Making LinkedIn work for you… In-spite of being touted as the biggest professional network, LinkedIn seems to still remain quite low in terms of social network engagement – especially within the younger base of professionals who are recent graduates or just starting out. A quick sample research with a few friends and social circle shows […]

Continue reading »

How Twitter Is Pairing Its Interest Graph With Ads

interest-graph-1With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a different kind of ad targeting arising on Twitter. The company is going after the “interest graph,” a concept we’ve covered in some detail before.

An interest graph is different than the social graph provided by Facebook, which looks at connections, likes, and detailed demographic data like hometown, age, education and more, in order to narrowly target specific groups with ads. Instead, the interest graph is about what you like, what you read, and, generally, what kind of person you are. But the question is, can Twitter get a better read on users’ interests and personalities than Facebook can?

Continue reading »