TechTonic Trends

Today, entrepreneurs can launch minimum viable product in less time, and for less money. With products to market faster, entrepreneurs have more time to measure response, can more quickly understand customer need, and faster iterate toward a product-m…

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Social TV: Social Marketing Practices That Translate Beyond Television

For us marketers engaging in a dialogue with your key audience and cultivating that ongoing relationship is crucial to maintaining brand awareness and loyalty.  Social TV is no exception.  In the largely uncharted waters of social media, Social TV is an arena marketers can no longer afford to ignore.  People are using this space at […]

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Everything All The Time – Is Your Brand Spread Too Thin On Social Media?

Do you feel the the need for your brand to be present on every social platform available? Even for large companies, it takes the right evaluation and methodology to decide where to focus resources, especially when they are limited. Multiple touchpoints for interaction are important, but not at the cost of spending time and resources on […]

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