Neolane Lands $27 Million For ‘Conversational Marketing’ Tech

neolaneMarketing process automation software vendor Neolane has secured $27 million in funding in a round led by Battery Ventures, an investor in companies like Groupon, ExactTarget, Marketo, Bazaarvoice, Lotame and BlueKai.

Previous Neolane backers Auriga Partners, XAnge and board member Gilles Queru also participated in the round.

Continue reading »