Facebook Tests Photo Viewer That Encourages Comments, Google+ Comparisons

Facebook Photo Viewer Edited doneFacebook is testing a new photo viewer layout that mounts engagement buttons and comments to the right rather than beneath images. See, Facebook doesn’t want you to just view comments, it wants you to start a conversation. Apparently the company doesn’t care about being accused of copying Google+, since the viewer’s layout is very similar to that of its competitor.

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Hitwise: Facebook.com Now Accounts For 1 In Every 5 Pageviews On The Web (In The U.S.)

facebook_logoIn case you happened to be the victim of a day-long coma yesterday, it was a very exciting day for Mark Zuckerberg, Silicon Valley, and that quaint little social network we’ve all come to know, love, and be terrified of. Facebook filed its S-1 on Thursday with the crystal clear intent to go public on a market near you very soon, and will be raising $5 billion ahead of its IPO at an expected valuation of between $75 and $100 billion.

In fact, there was so much excitement and noise around Facebook’s IPO yesterday that the volume of visitors looking to check out Facebook’s filing succeeded in crashing the SEC’s website. Hitwise tells us that SEC.gov apparently saw a 15 percent increase in total visits, compared to the day before and a 42 percent compared to previous Thursday. And guess who was the number two source of traffic for the site? That’s right, TechCrunch.com — less than 3 percent behind the top source, Google.com. Thanks to you, readers, we gave the SEC all the traffic they could handle. And apparently more.

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