Digitale vaardigheden: de baas weet het minst
Marketeers hebben veel vertrouwen in hun merken, maar niet in hun eigen digitale vaardigheden. En al helemaal niet in die van hun baas. Dat blijkt uit onderzoek van de AMA, de grootste organisatie voor marketing in de VS. De AMA komt met een waarschuwing: het gebrek aan digitale vaardigheden kan de autoriteit van marketeers wel […]
Het bericht Digitale vaardigheden: de baas weet het minst verscheen eerst op frank | Marketing trends en nieuws.
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We all love the idea of being able to connect and work with people in our always-online day and age, but ironically, when it comes to document collaboration, a lot of the software designed to aid in that — WebEx, GoToMeeting and the rest — is actually more geared to presenting rather than actually letting people work together on things, in real time, or focused on documents within a particular platform, like Google Docs.
Back in August, 
When the family-based social network FamilyLeaf first made its debut as part of the Y Combinator Spring 2012 class, the startup set itself up as a kind of anti-Facebook: a place where relatives could come together in a private network built with family networking in mind without some of the trappings like advertising and the wider sharing with your network of friends (and, as we’ve seen, friends of friends) that have put some people off the world’s biggest social network. Fast-forward to 2013, and that concept is now evolving. People who have opted out of the Facebook scene can still use FamilyLeaf, but for those who have not, the startup is getting ready to turn on a Facebook integration so users can tap their social graphs to help find family connections. The move is part of a bigger set of changes at FamilyLeaf, which — much like families themselves — is now growing up. On the back of a seed round from some well-placed investors (a seed round that the founders and investors do not want to discuss publicly just yet), FamilyLeaf has recruited several new advisors, added a new co-founder, and introduced some new features, including a new messaging service called Tidbits. The new advisors – Spencer Rascoff, CEO of Zillow; Nirav Tolia, CEO of Nextdoor; Rebecca Meissner, former director of Product at Branchout; and Kartik Hosanagar, Wharton professor and angel investor in companies like Lovely — in part speak to how FamilyLeaf wants to pitch itself going forward. Zillow’s strength has been in building a massive online real estate listings business that is, at its heart, a big data play; the neighborhood-based social network Nextdoor is a lesson in how to build a social network around a specific community. Branchout’s ability to navigate a Facebook integration for a social network that is aiming for something different than what Facebook can provide (something Lovely, too, has done with its Craigslist integration) is a paradigm that FamilyLeaf hopes to adopt as it looks to make it easier for its members to grow out their networks. Meanwhile, the new co-founder, Henry Liu, was in the same YC class as FamilyLeaf’s original co-founders, Wesley Zhao and Ajay Mehta. At 17, he was one of the youngest ever to have come through the YC program, and some of that may have shown in his work there — he arrived with one idea and a recently-met co-founder, pivoted during
We’ve already seen that the new Facebook Exchange for retargeted ads is 
There are a lot of dating sites out there and the world doesn’t really need another one. That’s why the young, New York-based startup, 
Social media sites like Facebook have become a central part of the lives of many families, letting them keep tabs on each other’s lives through pictures. But they’re not for everyone. My mom and dad, who live in the U.S., have no interest in joining Facebook. They are okay with email, and my dad will even video Skype if his wife, my stepmom (a computer scientist, as it happens), sorts it out for him. But you know what? They still really love it most of all when I send them a real letter with photos of me, my husband and our two kids. And you know what else? I’ve really fallen off the wagon where letters are concerned. I’m terrible at finding time to sit down and write them, and then getting around to sending them.
Many businesses begin with a simple, and then nagging, frustration. For Christian Yang and Neil Joglekar, it began with Entourage. Well, after Entourage. In college, as big fans of the show, they found themselves continually searching for clips of their favorite one-liners or the best scenes so that they could share them with friends. Naturally, after numerous fruitless searches, they quickly grew frustrated by the inability to find and share their favorite clips.