Updates over Media, Marketing en Publishing
Wil je dat je product succesvol is? Dan is testen noodzaak. Je weet vast al dat je product moet aansluiten bij de gebruiker en dat je dat kunt verifiëren via testen. Maar je wil het wel graag binnen je budget houden en tijd is ook een issue… Newsflash! Het hoeft niet duur te zijn om […]
Je website of intranet onderwerpen aan een gebruikerstest levert vaak een schat aan informatie op. Maar hoe zorg je er voor dat je de resultaten van het onderzoek maximaal benut? In dit artikel bespreek ik hoe je gebruikersproblemen die boven tafel komen in een usabilityonderzoek, omzet in concrete aanpassingen op je website. Een usabilitytest: waarom […]
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate: Consumers expect highly-relevant online interactions with brands. For many businesses, the ability to deliver an optimal customer experience to their … Continue reading →
Marketing Technology Blog Readers: Get a $300 Discount to JUMP!
This is a debate that continues to rage on when it comes to the Internet… why should I pay for a solution when I can use a free one? We utilize many free applications – but given our experience in the industry, I think we’re an exception to the rule. As an agency, we’re fully leveraging the technology we find useful and putting it to work to help our customers. Too many times we see our customers take advantage of … Continue reading →
Monetate has put out an informative infographic on what to think about and how to justify the expense of a website testing tool. It’s a comprehensive look at the challenges, costs, impact, direct costs, indirect costs and opportunities that website testing can provide. The near century-old financial estimate known as Total Cost of Ownership (TC)) can help determine direct and indirect costs of a purchase. Adopted by Gartner to help measure the true cost of software or hardware investments over … Continue reading →
We’ve already posted a landing page best practices infographic that drew a lot of attention. This infographic from Monetate, Website Testing: Move Beyond the Landing Page, really takes it up a notch… providing input on other pages to test, elements to test, audience to test for, testing solutions and considerations when purchasing a testing solution. Smart marketers understand the value of testing. In a relatively short period of time, website testing has evolved from changing the color of a “submit” … Continue reading →
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