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Dit wordt een jaar voor de geschiedenisboeken. Met corona en de wereldwijde protesten tegen institutioneel racisme lijkt de serie Tiger King (inclusief bijbehorende memes en inhakers) alweer een eeuwigheid geleden. Het is een tijd die veel onzekerheid …
Lees meerEen kleine groep Amerikaanse gebruikers ziet op Google Maps sinds kort actuele meldingen wanneer er ongelukken of rondleidingen op de weg zijn. Google is bezig om data van het ovegenomen Waze in zijn eigen diensten te integreren.
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Waze, the app that uses crowdsourced data to build its maps and provide real-time traffic information, is introducing a new feature today allowing users to report road closures.
This seems like a pretty natural extension of what Waze does — drivers could already report things like accidents, so this is just giving them another way to get important information into the system. In fact, spokesperson Michal Habdank-Kolaczkowski told me that users were already doing in an ad hoc way, where the names of roads would be edited so they said (for example), “Capitol Ave CLOSED FOR CONSTRUCTION.”
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Last week, the increasingly popular traffic and navigation app, Waze, launched a redesign that brought a deeper level of social integration to its user experience. Along with redesigned maps and a new interface, the startup added Facebook single sign-on and features that allow users to share their drives, pickups and meetup spots, communicate their status from the road and check-in at a destination without leaving the app.
Following on the heels of its social integration, Waze is now turning its attention to monetization as part of an attempt to breathe new life into mobile advertising. Today, the company is rolling out a new product called Waze Ads, a location-guided ad platform for local business owners and big brands that want to attract the attention of nearby drivers.
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Apple’s launch of its new mapping service, the ensuing backlash and management shakeup, have been anything but its proudest moments. Adding insult to injury, As Kim-Mai reported two weeks ago, Apple’s pain quickly turned into a gain for other map makers. However, for most, this was only a temporary blip. Only one company was able to sustain increased marketshare: Waze, which saw its share of U.S. iPhone users jump from 7 percent to 10 percent.
Apple’s launch of its new mapping service, the ensuing backlash and management shakeup, have been anything but its proudest moments. Adding insult to injury, As Kim-Mai reported two weeks ago, Apple’s pain quickly turned into a gain for other map makers. However, for most, this was only a temporary blip. Only one company was able to sustain increased marketshare: Waze, which saw its share of U.S. iPhone users jump from 7 percent to 10 percent.
Native app usage has been edging just ahead of mobile web usage among U.S. smartphone owners in the last few months, but when it comes to the category of travel, mobile web use all but disappears from the map. According to figures out today from Nielsen, 95% of all mobile traffic for travel-related content comes from native mobile apps — specifically on iOS and Android platforms. Mobile web — and traffic on operating systems that are not Android and iOS, for that matter — accounts for only 5% of visits.
And just as Google has come to dominate search, it looks to be carving out a similar position in travel, a mobile-friendly category by its nature: Google Maps — in its combined native app and mobile web forms — accounted for 78% of all time spent in the travel category in June 2012, with a total of 78 million app users, and another 17 million on mobile web. It will be interesting to see how that transforms as Apple drops Google Maps in favor of its own mapping service in iOS 6.
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