Updates over Media, Marketing en Publishing
The Challenge: In the Presidential race, both candidates are sending out highly personalized e-mails to voters, using microtargeting to address individual interests. But what privacy issues does this raise for consumers? In a recent study, the Interactive Advertising Bureau stated that the use of microtargeting allows marketers to finally “reach out to prospective [customers] with […]
Lees meerThe Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]
Lees meerThe Challenge: SoLoMo(Social, Local, Mobile) marketing presents marketers with a chance to reach consumers when they want, where they want, and in the format they prefer. But with so many different elements, can marketers coordinate them properly? SoLoMo marketing represents a powerful opportunity in the field of social commerce, allowing marketers to better serve today’s […]
Lees meerThe Challenge: As e-commerce grows in popularity, brick-and-mortar retailers are finding themselves losing more and more sales to online outlets like Amazon.com. But how are some of the most successful brick-and-mortar retailers holding their own against online retail? According to STORES’ list of the largest U.S.-based retailers, Amazon.com has outperformed most brick-and-mortar retailers to rank […]
Lees meerThe Challenge: As we mentioned earlier this year, Pinterest has been captivating online users with its emphasis on engagement, content, and personalization. Now Volvo is taking to the Pinterest boards with a consumer-driven campaign designed to re-establish the company’s image. But can their campaign succeed in an unproven community-based social medium like Pinterest? A study […]
Lees meerThe Challenge: Marketers have grown obsessed with building “engagement” on social media platforms like Facebook and Twitter. Are they neglecting old-fashioned SEO in the process? For years, tech pundits have depicted an “epic battle” between Facebook and Google, one that has only heated up with Facebook’s IPO in May. But for marketers, Facebook and Google […]
Lees meerThe Challenge: Real-time platforms like Twitter make it easier than ever for public conversations about customer’s brand experiences–for better and for worse. Marketers need to be part of the conversation. In the past, marketers had a clear distinction to work with: Facebook offered great demographic targeting options and opportunities for social endorsement, and Twitter was […]
Lees meerThe Challenge: Marketers are eager to take advantage of Facebook’s huge customer base and powerful targeting options, but Facebook’s most powerful tool remains relatively unknown. Few advertising channels heed the Voice of the Customer (VoC) more directly than Facebook Sponsored Stories. Users determine what they say, when they appear, and who they appear to. While […]
Lees meerThe Challenge: Companies are learning how to tap into the potential of social media not only to strengthen their brands, but to create new products. Innovative marketers are not only using social media to promote a brand; they’re using it to create products. Using Facebook, Twitter, and other major social media platforms, Wal-Mart, Gilt Groupe […]
Lees meerThe Challenge: Facebook Ads has not proven to be an effective direct sales medium. While this has led to shareholder frustration, advertisers should ignore the focus on sales and optimize for engagement and awareness. When it comes to Facebook Ads, there’s a significant disconnect between Wall Street and Madison Ave. Since Facebook’s IPO in May, […]
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