Updates over Media, Marketing en Publishing
Wat is het geheim van een effectieve viral video? Dat willen alle bedrijven die video inzetten om hun klanten te bereiken, natuurlijk maar al te graag weten. Walter Limpens van onderzoeksbureau Neurensics Neuromarketing Research onderzocht welke hersengebieden een video moet activeren om effectief te zijn. Hij geeft 7 tips voor een video die de aandacht […]
At Third Tuesday in late June, I was standing in front of my social media friend Eric Buchegger and (of course) looking at Twitter on my phone when I saw him tweet out something about a YouTube workshop the next night. I turned around, pointed to the tweet and asked him about it when he […]
Lees meerWould you believe YouTube was only established in 2005. And boy has it made an impression. Most notably for the following 5 young poeple who’s lives were completely transformed by it. As with 1000′s of other youngsters Youtube has become a platform for expressions, promotion and of course fame. Producing fame is only awarded to the lucky few […]
Lees meerHaving seen ten times as many viral strategies die than survive, I’m not sure I’m a huge believer that there’s some sort of viral winning algorithm. True that some agencies are much better than others… but I don’t believe that anyone can promise a viral strategy… unless they put up some BIG money and prizes to support it. That said, there are some common traits to viral strategies. Ultimately viral content needs to evoke some type of emotional response from … Continue reading →
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