Categorie: video advertising

Display advertising: dit zijn de trends voor 2015

Adverteren, artikelen, Commerce, Contextueel adverteren, Dossiers, exchanges, Google AdWords, marketing, native advertising, Programmatic buying, realtime bidding, ROI, sea, Search Marketing, Trends, video advertising

Wat staat er voor 2015 allemaal op stapel in de wereld van display advertising? Waar kun je het beste je focus op leggen en waar liggen de kansen binnen display advertising? In dit artikel blikken we terug op de belangrijkste ontwikkelingen van het afgelopen jaar en deel ik mijn visie op de ontwikkelingen voor het komende jaar. Riemen vast! […]

Lees meer

Luxury Auto Brands are Driving Digital Adoption

affluent marketing, Consumer Marketing, Infographics, video advertising

Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote […]

Lees meer

Adobe Digital Marketing Optimization Survey Insights

Online advertising, online marketing, seo, video advertising

Adobe recently published the results of their 2012 Digital Marketing Optimization Survey which had some very interesting implications for internet marketers. Lopsided Spending One of the findings of the Adobe survey that is very telling about where online marketing is now and where it is going is where marketing dollars are spent. One of the key findings […]

Lees meer