With $1.5M In Fresh Funding, Social Calendar App UpTo Now Lets Any Group Create & Publish Its Own Event Stream

UpTo Stream PublishingFounded in 2011, Detroit-based startup UpTo set out on an important mission: Turn your daily calendar into a social network. Sure, social calender-ing may not reach out and grab you, but, when the startup launched its iPhone app last March, it seemed worthy of another chance. Event-sharing apps are hardly new (see Facebook, Eventbrite, etc. etc.), but UpTo is taking an approach that many can empathize with when it comes to the social experience around events.

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Your New, Social Calendar: UpTo Now Lets You Discover And Follow Events, From Sports To TV

TechCrunch Feature (UpTo)In March we wrote about the launch of UpTo, an iPhone app that attempts to build an event-based social network around your calendar, using the iPhone calendar API. Whether you use Google Calendars, Outlook or Yahoo, UpTo goes for agnostic and works with whatever calendar you already have synced with your phone to eliminate friction that stands in the way of sharing or adding events while you’re on the go.

The app also includes group sharing functionality so that you can add friends from Facebook, exiting contacts, put them into groups, share events from your calendar to UpTo’s feed with a couple of clicks or direct to your social networks. Users can also chat with friends in realtime, along with adding events to GCal, for example, straight from the app. In its attempt to become a GroupMe or Plancast for your calendar, today, UpTo is adding another big piece to the puzzle with a “Discover” section that makes it simple for users to find and follow Event Streams.

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Your New, Social Calendar: UpTo Now Lets You Discover And Follow Events, From Sports To TV

TechCrunch Feature (UpTo)In March we wrote about the launch of UpTo, an iPhone app that attempts to build an event-based social network around your calendar, using the iPhone calendar API. Whether you use Google Calendars, Outlook or Yahoo, UpTo goes for agnostic and works with whatever calendar you already have synced with your phone to eliminate friction that stands in the way of sharing or adding events while you’re on the go.

The app also includes group sharing functionality so that you can add friends from Facebook, exiting contacts, put them into groups, share events from your calendar to UpTo’s feed with a couple of clicks or direct to your social networks. Users can also chat with friends in realtime, along with adding events to GCal, for example, straight from the app. In its attempt to become a GroupMe or Plancast for your calendar, today, UpTo is adding another big piece to the puzzle with a “Discover” section that makes it simple for users to find and follow Event Streams.

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UpTo: An iPhone App That Unlocks Your Calendar’s Social Potential (In The Right Way)

UpTo_screen2Back in December, Robin wrote about a Detroit app development startup called Rock City Apps, which had just raised a seed round of funding for its stealth iPhone app, UpTo. At the time, Rock City Co-founder and CEO Greg Schwartz (also the former CEO/co-founder of Mobatech and a director of business development at Warner Music) said that the “platform focused on the future tense that makes sharing calendar events simple and social,” but wasn’t able to say more.

We’ve since caught up with Schwartz to learn more about UpTo, which recently went live on the App Store, and it turns out there weren’t any smoke and mirrors in that description.

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UpTo Lands Seed Funding To Go “Beyond Status Updates And Check-ins”

uptoA new, relatively stealth startup called Rock City Apps is gearing up for the launch of a mobile application called UpTo, and has raised an undisclosed amount in seed funding from Detroit Venture Partners and Ludlow Ventures to finance the development of the product.

The company, which is based in Detroit, Michigan, plans to launch its first iPhone app ‘soon’ and lets you indicate your interest by inviting you to sign up to receive an invitation to the private beta.

You can do that here.

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