In the Social Media and Digital World, Brands Can’t Take a Sick Day

There used to be a time when a brand or a company could go a day or even two without responding to customer feedback, you know take a sick day so to speak. Those days are long gone and brands and companies alike better realize that right now. Let me state categorically for the record […]

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How to Track Customers and Prospects Using Twitter

Using social media to monitor your customers and prospects is easy using Twitter. I wanted to make a short video explaining how to build a list in Twitter of companies, people and employees that will get you started in the process. Getting to know your customers through social media is a great way to keep […]

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The Tweet That Saved The Jailbird

Ever said something that had way bigger consequences than you imagined it would?  Ever sent a Tweet, or made a post, or even hit send on an email that ended up being circulated to a group much larger than you intended? Ever gotten someone off death row? Arkansas resident Randy Franco can answer “yes” in […]

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Twitter Has A New Tweet!

Well, the people over at Twitter are at it again.  There is yet another new user experience rolling out.  Tagline: A faster, simpler way to stay close to everything you care about.  Now, while I am a creature of habit, and these things usually annoy me more than make me breath a sigh of relief, I must […]

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Content Before Klout – Why Social Influence Is More Than A Score

Today let’s start things off with a self-affirmation a-la Stuart Smalley. You are not a number. Like a beautiful, intricate, and fragile snowflake you are as unique online as you are in the real world, and that’s ok… so step back from your Klout Score and take a look at the ways, rather than the […]

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New Tweetdeck is Geared For Mainstream Users

This Friday Twitter launched #newnewTwitter with a pretty makeover. But, it wasn’t just Twitter.com and Twitter mobile that experienced a facelift. Tweetdeck, the once small London-based startup turned Twitter entity has had a major overhaul. A New, More Twitterized Tweetdeck Image Source: agbeat.com Iain Dodsworth, founder of the acquired Tweetdeck took the stage at the London […]

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