Unfollowed on Twitter: Feelings and Phobias

In the process of researching and reviewing Twitter unfollower tracking tools, I discovered that being unfollowed arouses a good deal of passion, reflection, and conflict. I’m sure the issue would make a fascinating psychological study. To a sensitive soul, a Twitter unfollow can be a devastating blow. As Jamie Hahn writes, “Getting unfollowed on Twitter hurts. […]

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Tweet Yourself Successful

With businesses falling over themselves to set up Facebook marketing campaigns, you might be forgiven for wondering when Twitter was going to jump on the bandwagon. Well, it’s started. Promoted tweets are exactly what it says on the tin – tweets that promote your business. Why pay for promoted tweets when your own organic tweets can do the same […]

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If Twitter Had Its Own Primary, Ron Paul Would Be Winning

twitter_newbird_boxed_whiteonblueThe Republican Primaries are underway, with two states already in the rearview mirror. The second primary, New Hampshire, wrapped up last night. Mitt Romney took home the most votes from New Hampshire voters, winning just about every county and beating out Ron Paul, who came in second, followed by Jon Huntsman, Newt Gingrich, and Rick Santorum, rounding out the pack.

With social media playing an increasingly important role in spreading political messages and news, Crimson Hexagon, a company that specializes in social media analytics, delved into the Twittersphere to find out which of the candidates is being discussed most positively online.

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When It Comes To Social Media, Consumers Wont Take No For An Answer

Nearly 90% of consumers surveyed said they’d be either somewhat less likely or far less likely to do business with that company in the future if confronted with this… and it involves the word “no.” Tapping into my vast and useless pop culture database (remember I just told you the other day of how much I enjoy […]

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Social Media Engagement: Not Just For B2C Anymore

If 2011 was the year that business-to-consumer companies embraced social media for customer engagement, I hope that in 2012, business-to-business vendors will follow the B2C’s lead. Unfortunately, many B2B companies are at risk of being left behind, as social media is still not on their radar. At a recent meeting with several global manufacturers, we […]

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