Updates over Media, Marketing en Publishing
Social marketers are always on the lookout for solid ways to measure and analyze performance. When it comes to content effectiveness, the more experienced marketers are moving away from asking “What happened?” to “Why did it happen?”. In their quest to understand what content works, they are starting to seek answers to what their most […]
Lees meerIn a move which will surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively – Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days. This is the classic conundrum for yours truly for you see on one hand […]
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With somewhat coincidental (?) timing, given this week’s Facebook Marketing Conference, a new article published today by Bloomberg Businessweek takes a deep dive into Twitter’s advertising’s business. Twitter is the other major social network after big brands’ ad dollars, and although its 100 million active members pale compared with Facebook’s 800 million+, there is the potential for a different kind of ad targeting arising on Twitter. The company is going after the “interest graph,” a concept we’ve covered in some detail before.
An interest graph is different than the social graph provided by Facebook, which looks at connections, likes, and detailed demographic data like hometown, age, education and more, in order to narrowly target specific groups with ads. Instead, the interest graph is about what you like, what you read, and, generally, what kind of person you are. But the question is, can Twitter get a better read on users’ interests and personalities than Facebook can?
Lees meerRuim een kwart van alle Nederlandse burgemeesters is actief op Twitter. Driemaal zoveel als anderhalf jaar geleden, toen nog maar 8 procent twitterde. Dit blijkt uit het onderzoek dat social media bureau ‘De Hollandsche Meesters’ uitvoerde onder 41…
Lees meerA study performed by Pew Research Center’s Internet & American Life Project shows that Twitter usage is growing at a steady rate among college educated Internet users. In addition, this study also reflects the growing number of Twitter users among cell phone users. This growing audience means that for most businesses, failure to have a […]
Lees meerWhen I first overhead the term hashtag used at a cocktail party, I have to admit I thought people were talking about some new effort to stigmatize marijuana users…and, these people really need a social media policy… so don’t feel badly if you’re thinking to yourself, didn’t we call that a number sign(#) or pound […]
Lees meerAccording to a report from Dow Jones, Twitter CEO Dick Costolo isn’t worried about whether he’s missing the IPO window. Instead, he repeats the usual Twitter mantra about focusing on growth. This level of discipline is particularly impressive, and I take it as a good sign about Costolo’s leadership. The report states: ‘It’s working so […]
Lees meerIn the top right hand side of your Twitter account you can view your followers, following, tweets and Lists. You may know what the first three mean but just tend to ignore the ‘Lists’ tab But ignore Lists at your peril. Why would I want to put Tweeters into a list? Lists are effectively just […]
Lees meerEver wonder what all the symbols are in all those tweets? Twitter uses a few different symbols to achieve certain results for its users. Here’s a quick guide to these common symbols, but a simple way to remember is this: @ refers to Twitter accounts and # refers to topics. The Pound or Hash Symbol […]
Lees meerIncredulous looks come my way when I state Twitter is my all-time favorite business tool. Used correctly, it is quick, succinct and a very direct path to what you are after but in a follower pleasing way. Social media in general has created a level playing field for all to participate. When the correct usage […]
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