Updates over Media, Marketing en Publishing
If you are reading this, there is a good chance you are involved in B2B marketing. You have products or services to sell with limited time and resources to create social media content, which is both human and helpful. Many marketers—in an effort to expand their reach and influence to a mass audience—make the mistake […]
Lees meerComputer technology at its birth was complicated and extremely difficult to use. It was the sand box of geeks and engineers. You had to have a degree in computer science to play with the big mainframes of IBM and Hewlett Packard. It was the age of “big iron”, water cooled monsters that took up rooms […]
Lees meerI suppose I committed a cardinal sin of Twitter the other day. I unfollowed some people. I know this goes against the “get as many followers as you can” logic, but I have to say I found it to be a kind of cleansing experience. I see the Twitter experience – which isn’t for everyone, […]
Lees meerIt seems hard to believe Twitter has been around for just six years. Given the prevalence and power of the social media marketing tool, you’d think it had been around a lot longer. It was March 21, 2006 when Jack Dorsey tweeted the first ever tweet using Twitter. Social networking and content marketing have not […]
Lees meerSpring has officially arrived, and it’s not just a time to reorganize your office, garage or closet. This year, expand your spring cleaning ritual to your social media marketing as well. Here’s a strategic checklist to freshen up your online presence, strengthen your brand, and really enjoy the fruits of your marketing labor. TWITTER CHECKLIST […]
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TweetDeck, the Twitter client preferred by many of the social network’s power users, has rolled out a major update which brings more of the features that such an audience would require. With the new version, TweetDeck has added the ability for users to create and edit Twitter lists and has added new columns for “Interactions” as well as a stalker-worthy “Activity” feature that lets you track what actions your Twitter friends are taking, too.
Also new is support for inline media previews and an option to use “RT” instead of the previously available “Quote” tweet feature. (Hooray!)
Lees meerMany businesses aren’t aware of the impact that twitter can have on their business. In fact Twitter for small business can be a game changing tool for sparking up conversations with your customers, carry out customer service or conduct and gather research and intelligence for new and existing customers. It can also be a complete […]
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Discovr, the company behind what’s still one of my all-time favorite mobile app discovery tools, Discovr Apps, is out today with a new application for finding people. Not surprisingly, it’s called Discovr People. The startup, which also has apps in the Music and Movies verticals, is not trying to compete with the trendy “ambient location”/people-stalking apps hitting the scene as of late (like Highlight, Sonar, Glancee, Banjo, etc.), but instead is providing more of a Twitter-based people finder, not unlike the Berlin-based Flockofbirds app.
When you first launch Discovr People (iOS only for now), the app asks you if it can access your Twitter accounts. Say yes, and you’re off.
[Note to app developers: this is how social integrations should be done on iOS – stop asking for my Twitter username and password already.]
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Stock photo site Fotolia’s founder, Thibaud Elziere, has just invested a small amount into a new company called mention, a social media monitoring service launching today. Elziere is also a co-founder at mention, which was developed by a European team of five, based in Paris and Brussels.
While clearly a crowded space, mention is somewhat different in that it’s targeting individual users and small businesses, as opposed to the enterprise. The business model is a freemium offering, with a certain number of “mentions” free per month, then low rates ranging from $5-$9/month for additional tracking.
Lees meerOne of the number one social media questions I hear from business leaders is “what should I tweet?” It’s funny because most business owners start a business because they have a passion for something or at minimum have an interest in it enough they believe they can make some money providing such a service or […]
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