Answers to Common Twitter Questions

Twitter has been around for awhile and I still get people who ask me the same questions: “Is twitter really worth all of the effort?” Answer: YES “Should someone spend every hour of the day on twitter?” Answer: NO “When is the best time to get on twitter?” Answer: Whenever you make time. **”How can […]

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Checklist For Designers Implementing Their Brand Style Through Social Media

Designers are almost always freelancers or small business owners or workers these days. But whether they are or not, self promotion and branding are crucial elements to remaining relevant and finding work. Without a viable image that has some visibility, there is no way to beat down the huge number of competitive designers seeking to […]

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Twitter Nabs Googler Gabriel Stricker As Comms VP

Google Gabriel Stricker1Back in November, we reported that Sean Garrett, Twitter’s Head of Comms, would be stepping down from his post. As he tweeted at the time, for the first time in his career, he would be taking more than a two week break between jobs. Since Garrett stepped down, Karen Wickre, who was hired shortly before Garrett’s departure, has been filling in an interim role.

Today, Twitter moved to more officially fill the vacancy, as Gabriel Stricker, the Director of Global Communications & Public Affairs at Google, will become the new Head of Comms. Stricker tweeted the news on a seemingly brand new Twitter page. His official title will be VP of Communications.

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How to be an Influencer on Twitter

Twitter is a social network The term ‘social network’ is often thrown around without much thought about what it actually means. A lot of people don’t realise that Twitter is a ‘network’, or if they do, then they don’t know what techniques are the best to employ in order to make the most of Twitter’s […]

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Twitter 101: 5 Twitter Tools for the Newbie

Twitter recently celebrated its 6th Birthday and now has over 500 million registered users. In fact, the number of active users (log in monthly) grew from 100 million in Sept. 2011 to 140 million in March 2012. Those numbers are impressive and staggering. For a network whose foundation is a 140 character text message there […]

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Should Employers “Like” Social Media Background Checks?

Facebook, Twitter, LinkedIn, and many other social media sites are simply filled with insight and information that can help employers narrow down a large field of prospective candidates or make a final employment decision. Peering into the social world of a candidate’s Facebook page to view photos, read wall postings, and even check out their […]

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Think Before You Tweet

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly. I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. However do these folks not realize the power of […]

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How To Spot a Twitter Spammer

Spam on Twitter is a serious problem these days and it’s only getting worse. It’s almost impossible for Twitter to nip it in the butt before it happens or when the account is started because most of the accounts these days look so normal. Plus, there are thousands of people starting a new account each […]

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Twitter Advertising For Small Businesses

It has been what seems like an eternity that we’ve been waiting for Twitter to realize that Small Businesses matter, and whilst their advertising had previously been limited to larger businesses and corporations (The advertising budget minimum was $5000) it has now finally started working with smaller businesses. In what is an incredible smart (but […]

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