Triple Bottom Line Thinking For Social Media

We all know that social media is about more than just putting out messages and shouting with a bullhorn. While the copyright may still legally belong to the business, today it’s the audience that truly owns the brand. Social media gives them the power to take content in new directions, thus causing us to react […]

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This is Why You Must Use Twitter

If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” – confirming this was the stupidest idea ever! In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person. […]

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Twitter Puts Its Foot Down, Takes Five Biggest Spammers To Federal Court

no-spamA warning: You can only spam Twitter so much before it brings in the law. As Twitter grows — the company now claims to have 140 million active users — naturally, it’s become an attractive target for spammers, which have collectively made their drek a familiar part of the social network’s user experience. Now Twitter is officially putting its foot down and enlisting the help of the federal courts, filing a suit in San Francisco today against its five most aggressive spammers. In pursuing legal action, Twitter said in a statement on its blog, it believes it’s going “straight to the source”.

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