Tracx Secures $4.4 Million To Bring Big Data To Social Media Management
On Tuesday, we covered the launch of Nimble 2.0, a simple, affordable social relationship manager designed to give SMBs the same mileage out of social that enterprise has been able to create with its CRM strategies. For most companies, managing customer relations on social media is difficult, time-consuming, and less-than-precise, and they outsource different parts of the social media management, marketing, and sales to disparate solutions.
Thus, B2B startups are increasingly looking to throw a wrench into the gears of legacy CRM models, providing SMBs with lightweight solutions that make it easier for them to interact with customers on social networks, track those conversations and manage relationships across platforms.
Lees meer