Vergeet branded content, denk als content brand

Wees een content brand in plaats van mensen te vervelen met branded content waarop niemand zit te wachten, aldus Andrew Davis tijdens Content Marketing World in Sydney. Over het verschil tussen audience first en brand first. Bedrijven zijn er meester in. Content verzinnen waarvan zij denken dat mensen die interessant vinden. Films, artikelen, blogposts en […]

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Tom Foremski of Silicon Valley Watcher on MTB Radio

We are happy to announce that we will be having Tom Foremski of Silicon Valley Watcher on the Marketing Tech Blog Radio Show today, September 7, at 3 p.m. EST. On the show, we will be talking with Tom about how every company is a media company, how Silicon Valley is a media Valley, and about “brand” journalism. Tom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and … Continue reading

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