Twitter Scheduling Apps: Head-to-head Click Test

Remember Marketing 101 (or maybe, like me, it was in Journalism 101) where the professor stressed the 5W’s? (Who, What, Where, When, Why) I do, and after nearly 40 years in marketing and public relations, it remains the most important lesson I ever learned. For most of us, figuring out four of the five is […]

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Why Social Media Best Practices Can Be Your Worst Enemy

You’ve seen the reports. You’ve seen the blog posts about best practices and timing your tweets. You’ve tried it.  So did I. If you’re like me, you may have seen some incremental lift in performance, the results were nowhere near what you could have achieved. At least that’s how it seems to me.  Don’t get […]

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