Sponsored updates op LinkedIn: 5 tips om je posts optimaal te promoten

Sinds medio 2013 kun je updates op LinkedIn sponsoren. Met gesponsorde updates kun je als bedrijf content zoals video’s, presentaties en (bedrijfs)nieuws, promoten via de newsfeed van LinkedIn-leden. In dit artikel geef ik vijf tips voor een optimale sponsored updates-campagne op LinkedIn. Over sponsored updates Via LinkedIn Sponsored Updates kun je professionals bereiken die jouw company […]

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LinkedIn: 10 handige functies tegen irritaties

LinkedIn roept nog onnodige irritaties en vragen op in mijn netwerk, helaas. Als officieuze ‘ambassadeur’ probeer ik daar verandering in te brengen. De tips die ik vaak geef zijn in deze blog samengevat. Ik hoop je hierdoor handige functies aan te wijzen zodat werken met LinkedIn prettiger wordt. En je uiteindelijk misschien wel net zo’n fan wordt […]

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Could A New Coupon App Bring Facebook One Step Closer To Retail Commerce?

redplum social savings valassisThere have been some signals coming from Facebook that point to how it could one day become a platform for e-commerce beyond apps and virtual goods on Facebook itself. There are its patent holdings, and there is the code for a (not live) “Want” button to use on posts for particular products that could trigger a purchase. Today comes one more opening on this front, but from a third party rather than Facebook itself: couponing giant Valassis, which already works with some 15,000 advertisers to create electronic coupons, has launched a new Facebook app that lets brands offer coupons that can be printed or downloaded directly within Facebook itself, without taking users off the site — a first for Facebook, according to Valassis’ chief digital officer Jim Parkinson.

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Still Protesting? Facebook Will Soon Force You To Switch To Timeline

No Old Facebook Profile DesignOver the next few months, anyone still refusing to voluntarily switch to the Timeline profile redesign will be automatically migrated, Facebook tells me. Users could choose to adopt the redesign starting in January, but there have been some hold-outs who didn’t want their whole life becoming easier to access, or just hated change.

Soon they won’t have a choice, though. Facebook revealed to me it plans to complete the Timeline rollout by this fall as part of its photo revamp this morning. By waiting to minimizing the number of users it’s forcing to switch, and doing it all gradually, Facebook will have successfully avoided the wildfire protests that characterized its early years.

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Facebook Adds BBC As Latest Partner For Summer Sports Push With A New Streaming App

bbc facebookLast week, Facebook staked out its claim as a prime destination for people looking for this summer’s Olympics coverage online. Today, the BBC threw its hat into the social media ring, too — it’s putting its sports coverage into a new Timeline app. The app, which is only accessible by UK users, is in beta form (pictured here) and live already: people can currently access streams of Wimbledon. That will get ramped up in coming weeks for Olympics coverage, when it will offer some of the most comprehensive coverage yet seen on the social network — 24 streams in all — and marks the first time that the BBC will stream live events using Facebook.

The move comes at a time when the BBC is ramping up its digital activities in long-view bid that this will need to become a much stronger part of its business as more traditional revenue streams continue to decline.

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Five Things More Important Than Page Engagement

There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page […]

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Five Things More Important Than Page Engagement

There’s a large misconception that engagement is the most significant aspect of a Facebook business page. This common message is so far-reaching that most online sources claim that high page engagement will result in increased brand awareness, stronger customer relationships and hopefully, perked profits. While engagement is imperative, it’s not everything. Every marketer and page […]

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Facebook Users Can Now Build Mobile Friendly Applications

Facebook users and business page owners can now leverage their custom page tab apps by providing them at their fans fingertips at all times. Custom Facebook applications designed using the social media platform, ShortStack, can now be viewed via mobile devices. Currently, custom mobile content is not a native feature of Facebook, so Facebook users […]

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Facebook One-Ups Google With A Kind Of ‘Facebook+’: Your FB Email, Timeline Names Are Now Linked Up

Screen shot 2012-04-13 at 09.24.21Facebook today announced a change for how people can find you on its network — a move for more consistency, but also another route to getting people to use more email in Facebook, and secure its place as the center of your web life. Facebook is now rolling out a service where the name you use in your Facebook timeline will be the same as the name on your Facebook email account.

Updated addresses, Facebook wrote in its announcement, will be taking place over the next few weeks. “Anyone who already selected an email address will not be affected,” Facebook noted.

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