De geloofwaardigheid van influencers? Een kwestie van regie

Clichéalarm, maar het klopt wel. Steeds meer merken zetten influencers om jongeren te bereiken. Maar hoe zit het met de geloofwaardigheid? Hoe los je dat op?   Het is zo’n onderwerp dat veel lunchtafels in de marketing- en communicatiesector domineert; de geloofwaardigheid van influencers. Op twitter discussieerden contentmarketingexpert Cor Hospes en invloedrijk PR-man Jos Govaart […]

Het bericht De geloofwaardigheid van influencers? Een kwestie van regie verscheen eerst op frank | Marketing trends en nieuws.

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De toekomst is aan audio

SPONSORED STORY Tijdens de lunchsessie bij Stroom mediacommunicatie vertelden Stroom-directeur Rutger Mackenbach en Joris van der Pol van Talpa Media Solutions over de kansen die radio kan bieden voor adverteerders.   Los van de vraag of je als adverteerder voor radio moet gaan, is het wel een interessant gebied natuurlijk. Net als de tv-wereld is […]

Het bericht De toekomst is aan audio verscheen eerst op frank | Marketing trends en nieuws.

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Obvious-Incubated Lift Lands $2.5M From Spark Capital, SV Angel To Help You Build Good Habits

Screen shot 2012-11-27 at 6.34.24 AMAfter nearly a year in development, Lift launched its first mobile product in August behind an ambitious goal: Boost human potential by helping people achieve their goals. It almost sounds New Age-y, but co-founders Tony Stubblebine and Jon Crosby are serious about doing their part to change the world and support personal achievement.

The founders aren’t alone. From the get-go, Lift has been incubated and seed-funded by Obvious Corp., the hybrid accelerator created by Twitter co-founders Biz Stone, Evan Williams and early Twitter VP Jason Goldman. And now Lift is adding more believers to its support network, announcing today that it has closed a $2.5 million series A round, led by Bijan Sabet of Spark Capital, who joined the co-founders and Ev Williams on Lift’s board of directors.

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With Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book

TimFerrisFinalNecessity, they say, is the mother of invention, and a stalemate between Amazon and big retailers, including Barnes & Noble, over the sale of books from the online giant’s publishing imprint is giving a fillip to BitTorrent — once a hotbed of piracy, and now a straight-laced and legal content distribution network — as a platform for marketing books. Tim Ferriss, one of the author’s signed to the Amazon imprint, has inked a deal with BitTorrent to promote his latest work, The 4-Hour Chef, a publishing deal first announced in August 2011 for hardover, e-book and audio editions of the book.

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