Updates over Media, Marketing en Publishing
Editor’s note: Somrat Niyogi is the CEO of Miso.
Every time I turn on the TV, I see Twitter. Hashtags and Twitter handles are on TV shows. There are dedicated pages to world events like the Olympic Games. Even entertainment news reporting has been transformed because the general population can get in touch with what’s happening in the lives of celebrities instantaneously.
Lees meerWe’re currently in the midst of fall-television-premiere season. Both new programs and old favorites debuted throughout the past few days, and more shows will roll out over the next several weeks. One of the best parts of this surfeit of new episodes is the fact that it affords us an opportunity to discuss all of […]
Lees meerWe’re currently in the midst of fall-television-premiere season. Both new programs and old favorites debuted throughout the past few days, and more shows will roll out over the next several weeks. One of the best parts of this surfeit of new episodes is the fact that it affords us an opportunity to discuss all of […]
Lees meerWe all have that one time of year that we enthusiastically anticipate and look forward to: for the women pinning adorable and picturesque holiday-themed decorations on Pinterest in the middle of July, it’s Christmas. For guys whose inboxes fill up with emails about the office Fantasy Football league, it’s football season. For me, it’s fall […]
Lees meerVideo technology is skyrocketing… from retina displays, to big screens, to 3D, AppleTV, Google TV… people are sharing and consuming greater volumes of video than ever in history. Added to the complexity is the second screen – interacting with a tablet or mobile device while you’re watching television. This is the advent of SocialTV. While traditional television viewership declines, SocialTV is showing a lot of promise. SocialTV is increasing viewership, helping promotion and even driving direct sales. The possibilities are … Continue reading →
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