Updates over Media, Marketing en Publishing
Kennis en informatie zijn cruciale factoren in iedere organisatie. Maar behaal je er ook voordeel mee? Beheer kennis en informatie zoals je de andere grondstoffen voor je bedrijfsprocessen beheert, en kennis levert je geld op. …
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Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this is going to be the most social Super Bowl EVAR” emails for weeks now.
It’s going to be a close, hard-fought game between two teams that most people will probably know nothing about until kickoff. But because the Super Bowl has become such a spectacle, there are tons of things to pay attention to on the Web and on social media, while stuffing your face with fried food and trying to watch the game while asking your friends what happened on the last play.
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Today, Google.org’s VP, Matthew Stepka, announced that the non-profit arm of Google is going to be giving a large sum money to some interesting organizations. It wants to promote civic innovation through technology, powering cities and towns to do some big things. Specifically, its Civic Information API will help fuel new applications and services for places worldwide. Big and small. Here’s what Stepka had to say about the initiative: We’ve seen developers use our Civic Information API to bring election data to citizens in new and exciting ways. Our live election results maps have been viewed by billions around the world, bringing real-time transparency to elections in Egypt, Mexico, Ghana, and more. Last week, we launched the Kenya Elections Hub for citizens to access the latest news and resources for the country’s presidential election. Specifically, two organizations, Sunlight Foundation and mySociety, will be given a total of $3.7M to continue their innovation in civic leadership. By helping communities engage in a closer relationship with their government, Google hopes that the world can have more “open and innovative societies.” Here’s what the money will be used for: We are providing $2.1 million to the Sunlight Foundation to grow their programs for open government data, with a focus on making civic information for U.S. cities transparent, available, and useable. By opening up information at the city level for developers as well as citizens, Sunlight is creating opportunity for new ideas that can have an impact in local markets. We are also supporting mySociety, providing $1.6 million to build a global platform to equip developers with tools and resources–such as open source code–to more easily and quickly launch new civic apps and services. This initiative can promote collaboration between civic-minded technologists, regardless of geography. For example, a civic app created in Finland might be easily replicated 9,000 miles away by a developer in Chile. As you saw above, the company highlighted its Kenya Elections Hub as an example of why these initiatives are so important. That hub provides citizens with detailed, and accurate, information about the candidates, as well as links to all relevant news stories: Google, through Google.org, has taken a long-term interest in providing sets of data in an open way, hoping that technologists all over the world would see it as a way to spread information, and help their fellow man out. I feel like this is where Google is
Part of recognizing the opportunity for marketing is understanding how your customers are using your products and services. Our workforce is dramatically changing in the small and medium-sized business (SMB) segment. If your business serves SMB’s, you have to ensure that the remote work force and collaboration tools are available to fully leverage your products and services. If you’re B2C, understand that work hours are changing and buying habits are changing. While retail outlets serve customers during the day and weekends, ecommerce is handling all of the other hours. If … Continue reading →
Lees meerEvents across the east coast of North America over the past few days have again demonstrated the unique power of social media to unite emergency reaction efforts and connect people in times of crisis. As events unfolded and the largest ever Atlantic hurricane began to wreak havoc on one of the most digitally connected populations […]
Lees meerWe’ve written about the future of Social Television, but the fact is that the second screen is already here. Outside of going to the movies, when my television is on at home, I always have a laptop, tablet or my iPhone at the ready. A second screen is natural to me… and it’s becoming mainstream for everyone else, too! Changing Television Advertisements and Product Placement How does this change how we market? Well for one, companies that advertise on television must integrate strategies online. Building out easy to find landing … Continue reading →
Lees meerThe world is changing. The global market, off-shoring, remote workers… all of these growing issues are hitting the workplace and requiring the tools that go with them. Within our own agency, we use Mindjet (our client) for mindmapping and process flows, Yammer for dialogue, and Basecamp as our online work repository. From Clinked’s Infographic, The State of Online Collaboration: Our experience, and that of our competitors, is absolutely unequivocal: 97% of businesses using collaboration software have reported being able to service more clients more efficiently. But the biggest benefits are … Continue reading →
Lees meerVirtually every site on the web utilizes social icons to display links to their Twitter, Facebook, LinkedIn and other social addresses on the web. Modern browsers offer the opportunity to embed fonts, allowing limitless possibilities in the design of your web presence. We were working on a beautiful client site that was designed by KA+A, a very successful branding and design firm. We’ve partnered on many clients… they roll out the branding and design and then we customize it, optimize it and integrate it for our clients. It’s been fantastic … Continue reading →
Lees meerVirtually every site on the web utilizes social icons to display links to their Twitter, Facebook, LinkedIn and other social addresses on the web. Modern browsers offer the opportunity to embed fonts, allowing limitless possibilities in the design of your web presence. We were working on a beautiful client site that was designed by KA+A, a very successful branding and design firm. We’ve partnered on many clients… they roll out the branding and design and then we customize it, optimize it and integrate it for our clients. It’s been fantastic … Continue reading →
Lees meerMany companies and employees consider e-mail the lifeblood to work productivity. They check it repeatedly while they are at the office. And, thanks to mobile technology, many employees take their e-mails home with them and according to one source, check them while on vacation, or at weddings, or even from the bathroom. But is e-mail […]
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