Categorie: TCTV

Moshi Monster Madness (In Which I Get A Snookums Tattoo)

social, TC, TCTV, Video

Moshi TattooIt’s February, which means Toy Fair in New York City. Every year, Mind Candy CEO Michael Acton Smith comes to town to peddle his little monsters. Those would be Moshi Monsters, one of the largest social game sites for kids 6 to 11, with 10 million monthly visitors. It’s huge in the UK, and this year Smith is going to make a major push into the U.S.

And it’s not just online. Moshi Monsters are finding their way into all sorts of kids merchandise, including collectible toy figurines (more than 20 million sold in the UK alone last year), plush dolls, games, the No. 1 kids magazine in the UK, mobile apps, and even temporary tattoos.

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How To Found, Grow, and Sell A Social Good Startup (TCTV)

Fundings & Exits, social, social good, Startups, TC, TCTV

GamesThatGive PlayMost entrepreneurs found companies to solve a problem. Adam Archer founded GamesThatGive to save the world. During a backpacking trip across the world he was inspired with the idea for the company. He then left Apple in 2008 to work on a farm before founding GamesThatGive, which builds social games where users earn money for charity by playing thanks to sponsorships from major brands. It raised a little over $1 million dollars before selling to Facebook Page management platform Vitrue earlier this year..

Watch as we talk to Archer about the challenges and advantages of starting a social good company, and how one can make a difference in the world and still turn a profit.

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