Updates over Media, Marketing en Publishing
Content kan soms behoorlijk ingewikkeld zijn: politiek, machtsspelletjes, eigenbelang en niks klant centraal. Op die momenten denk ik wel eens dat het heerlijk moet zijn om worst te verkopen bij Hema. Worst met mosterd, worst zonder mosterd. Meer opties zijn er niet. Gewoon voor héél even een McJob: een baantje in de dienstverlening, zonder veel prestige en toekomstperspectief, niet bijzonder hoog betaald en […]
Het Rijksmuseum is nu bijna een jaar open voor bezoekers. Vanaf de opening tot eind vorig jaar zijn er 2.2 miljoen bezoekers geweest. Een groot succes voor het bekendste museum van Nederland. Ook is het Rijksmuseum als een van de eersten bezig grote delen van haar collectie, waaronder haar 700.000 prenten, digitaal beschikbaar te maken […]
Stipple, the startup that helps publishers and marketers monetize their images, announced this morning that it has raised $3 million in follow-on funding from Sands Capital. This bridge round follows the $5 million series A the company raised in May from Floodgate and Relevance and the $2 million in seed it nabbed in 2010. All told, Stipple now has $10 million in the bank from a laundry list of recognizable names as investors, including Sands, Mike Maples’ Floodgate, Relevance, Kleiner Perkins, Justin Timberlake, Matt Mullenweg and Naval Ravikant — to name a few.
Most companies have split responsibilities when it comes to their corporate website or blog. The internal technology team owns the infrastructure and sometimes the code, and the marketing team owns the messaging and is responsible for the results. This often leads to conflicts or delays in the ability to deploy changes to the site to help improve it. From analytics scripts, marketing tags, and even testing and tracking snippets, managing and deploying the changes can be a cumbersome process. Tag … Continue reading →
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If you’ve ever worked on a client site and had to add conversion code from Adwords into a template but only when that template was displayed with certain criteria, you know the headaches of tagging pages! Tags are tiny bits of website code that can help provide useful insights, but they can also cause challenges. Too many tags can make sites slow and clunky; incorrectly applied tags can distort your measurement; and it can be time-consuming for the IT department … Continue reading →
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Microsoft’s Bing search engine launched its social sidebar last month and the company has been adding features and support for additional social networks ever since. The core of Bing’s social efforts, however, is its Facebook integration and the company today announced a nice new feature for Facebook users on Bing. The social sidebar already allowed users to ask their Facebook friends questions right from Bing, but with today’s update, Bing is also allowing users to tag up to five of their friends whenever they ask a question. This, says Microsoft, will allow you “to effortlessly tap into the collective wisdom of your social network, and get input from your friends who are in the know.”
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