Infographic: Why You Need a Tag Management System

Most companies have split responsibilities when it comes to their corporate website or blog. The internal technology team owns the infrastructure and sometimes the code, and the marketing team owns the messaging and is responsible for the results. This often leads to conflicts or delays in the ability to deploy changes to the site to help improve it. From analytics scripts, marketing tags, and even testing and tracking snippets, managing and deploying the changes can be a cumbersome process. Tag … Continue reading

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