Zo heeft Super Bowl de advertentiewereld veranderd

De Super Bowl heeft de wereld van adverteren veranderd, en daarmee ook de manier waarop consumenten kunnen worden ‘gebonden’ – getuige de record kijkcijfers én de enorme betrokkenheid via sociale media. The Big Game Het is het grootste jaarlijkse sport-en reclamespektakel ter wereld en een officieuze nationale feestdag in de VS – die dan wel […]

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Ads, Odds, Nate Silver Predictions And Every Other Tech Angle You Need For Super Bowl XLVII

Super_Bowl_XLVII_logoMillions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this is going to be the most social Super Bowl EVAR” emails for weeks now.

It’s going to be a close, hard-fought game between two teams that most people will probably know nothing about until kickoff. But because the Super Bowl has become such a spectacle, there are tons of things to pay attention to on the Web and on social media, while stuffing your face with fried food and trying to watch the game while asking your friends what happened on the last play.

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Super Bowl XLVI Goes Social: Amplifying the Game Experience Online

The Super Bowl XLVI was a social media success thanks to the Indianapolis Super Bowl XLVI Host Committee and team at Raidious, who created and managed the first ever Super Bowl Social Media Command Center. Using the Awareness Social Marketing Hub, our on-demand social marketing management software (SMMS) as the exclusive backbone to their operation, […]

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Twitter: In The Final 3 Minutes Of The Super Bowl, There Were 10,000 Tweets Per Second

twitter_newbird_boxed_whiteonblueBig TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS. The highs during the Super Bowl were no match for New Years Eve 2011 in Japan, which saw 6,939 tweets per second.

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Watch 2012 Super Bowl Commercials Now With Facebook + USA Today’s Ad Meter

Facebook USA Today Ad Meter AppWant to watch the big budget Super Bowl commercials, but can’t wait till Sunday or don’t care about football? Facebook and USA Today have just launched Ad Meter, a Facebook app where you can watch many of the TV spots right now. Then from kickoff until Tuesday night you can vote for your favorites. Traditionally an offline poll done live with handheld meters, USA Today has finally brought Ad Meter online so you can judge ads both in real-time and post-game.

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