Categorie: Strategy

Timing is Everything: Post When it Counts

Consumer Marketing, Content Marketing, facebook, Facebook tips, marketing, Marketing goals on Facebook, social marketing, Social Media, social media campaigns, social media tips, Strategy, Twitter, Twitter for business, Twitter Methods

Social media marketers now have data to guide them in choosing the best time to post content on Facebook and Twitter.  Argyle Social created a helpful infographic (see below) to help marketers maximize engagement by posting when their audiences are listening. Key Takeaways B2C audiences are generally more engaged on the weekend, particularly on Facebook […]

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How to Track Customers and Prospects Using Twitter

b2b sales, sales, Sales 2.0, sales intelligence, Social Media, social media tips, Strategy, Twitter

Using social media to monitor your customers and prospects is easy using Twitter. I wanted to make a short video explaining how to build a list in Twitter of companies, people and employees that will get you started in the process. Getting to know your customers through social media is a great way to keep […]

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Debunking the Top 3 Myths of Social Media Marketing

facebook, online marketing, Social Media, social media campaigns, social media tips, Strategy

Social media marketing is booming, but that’s not necessarily a good thing for small businesses trying to break into the field and grow their market share. One of the pitfalls of social media’s newfound popularity is that the webosphere has become inundated with self-appointed experts, many of whom have very little understanding of business marketing in […]

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Debunking the Top 3 Myths of Social Media Marketing

facebook, online marketing, Social Media, social media campaigns, social media tips, Strategy

Social media marketing is booming, but that’s not necessarily a good thing for small businesses trying to break into the field and grow their market share. One of the pitfalls of social media’s newfound popularity is that the webosphere has become inundated with self-appointed experts, many of whom have very little understanding of business marketing in […]

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Are Fortune 500 Companies Too Busy For Social Media?

Blogging, center for Marketing Research at the University of Massachusetts Dartmouth, chief marketing officers, CMO, facebook, Fortune 500, inc 500, Marketing Best Practices, marketing strategies, Multichannel Marketing, Social Media, social media best practices, social media campaigns, social media marketing, social media tips, social networks, Strategy, the star group, Twitter

According to a study conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth nearly one-third of all Fortune 500 companies are not on the social media bandwagon – at least not the Twitter and Facebook bandwagon.  That’s just one of the many key findings from this statistically sound study of the 2011 Fortune 500 list – […]

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