Categorie: Strategy

Twitter Verification Implications for Brand Marketers

B2B Marketers, B2B Marketing, b2c marketers, B2C Marketing, Social Media, social media marketing, social networks, Strategy, Twitter, verification, verified

With recent news that Twitter’s verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy? Twitter verified accounts are used to denote the authenticity of certain […]

Lees meer

Chatting up Influence with Dave Balter, CEO of BzzAgent

@bostonmike, Awareness Inc., best practices, BzzAgent, Dave Balter, influence, Social Media, Strategy

Dave Balter is a man who needs no introduction. As CEO of BzzAgent, a company that connects brands with over 400 million global brand advocates and author of two word-of-mouth marketing books, there’s hardly a person better suited to speak on influence and word-of-mouth (WOM). We recently caught up with Dave to interview him for […]

Lees meer

Stand Out: 3 Ways to Get Your Brand Started on Instagram

Content Marketing, Instagram, marketing, online marketing, social consumer, Social Media, social networks, Strategy

Last week when we talked about 3 Photo Apps That Will Transform Your Online Presence, Instagram was obviously a major player that could not be ignored. But as much as Instagram is used as a tool for enhancing photos, the app is rapidly growing into an influential social network in its own right. According to […]

Lees meer

Lots of Traffic in Multiple Niches From One Blog – Is That Possible?

B2B Marketing, Blogging, blogging tips, Branding, Google, Marketing Best Practices, marketing strategies, niche, niche market, online marketing, seo, Social Media, social media marketing, social media tips, Strategy, TIME, traffic, Twitter, Web traffic

Is it possible to have a successful blog without content being tied to some particular niche, criteria or category?  It sure is, there are tons of blogs out there that entertain massive audiences with variety of content.  In fact … looking at Tumblr it is pretty obvious.  People just post whatever the hell they want […]

Lees meer

Mission: Abominable (Empire Avenue Don’ts)

douchebaggery, eAv, Empire Avenue, est Practices, expanding user base, gamification, influence, osakabentures, osakasaul, reputation management, reputation scoring, rewards, site behaviors, smrocketfuel, Social Media, Social Media Measurement, social networks, Strategy, User Experience, viral growth, virality, viralityeAv

Its getting ugly in Empire Avenue Mission cheating and complaining: this is where I see the most inconsideration – on both sides. I have accepted many Mission Avenue Missions and I have launched at least ten – so I know full well that those complaining and/or calling out those who take the reward without doing […]

Lees meer

Understanding and Leveraging External and Internal Influence for Increased Sales

Awareness Inc., best practices, Free, Influencers, report, social influence, Social Media, social media tips, Strategy, white paper

As marketers, our ultimate goal is to influence others – to develop affinity for our products, to act in support of our values, and to choose our brand over those of our competitors. Leveraging influence is the single most effective and enduring asset we have in our marketing arsenal. In our new e-book, 3 Keys to […]

Lees meer

The Five Challenges of Social Media Management in Tourism

business processes, challenges, consistency, objectives, ROI, Social Media, Social Media Management, Strategy

I recently ran a series of posts for the French side of this blog, interviewing different tourism organizations in the province of Quebec that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional destination marketing organization (DMO), a cultural promotion […]

Lees meer

Are You There Marketers? It’s Me, The Consumer.

#communitymanagement, #dialogue, B2B Marketing, Business, conversation, online marketing, Social Media, social media tips, Strategy

In a recent interview with Sascha Pfeiffer, Social Media Manager for Expert (one of the largest consumer electronic retailers in Europe), I asked him what he thought to be the most valuable tool within social media today. His answer? Dialogue. It was so simple, and I had heard it so many times in my research for […]

Lees meer

Patience and Effort: The P/E Ratio for Social Media

Business, marketing strategies, social business, social enterprise, Social Media, social media tips, Strategy

Many people in the financial sector as well as knowledgeable investors know that the P/E ratio of an enterprise is defined as the ratio of a company’s current share price compared to its per-share earnings. However, in the context of social media and an enterprise-wide implementation, I would like to suggest that it is defined […]

Lees meer