Categorie: Strategy

The Fourth “P” of Marketing

B2B Marketing, B2C, Branding, Business, Content Marketing, creativity, crm, direct marketing, email marketing, facebook, Google, innovation, lead generation, marketing, Marketing Best Practices, Multichannel Marketing, online marketing, Relationship Marketing, reputation management, seo, Social Media, Social Media confusion, Strategy, Twitter, Voice of Customer Marketing, Voice of Customer Research, website managment

For those of us who are unfamiliar or need a refresher in the three P’s of marketing they stand for Product, Price, and Promotion.  In recent years, however, there has been a lot of hype about how the fundamental three P’s of marketing are growing from anywhere from four to seven P’s.  The whole reason […]

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Optimizing Facebook Engagement – The Effect Of Post Length

facebook, marketing, Marketing Best Practices, marketing strategies, Social Media, social media analytics, social media best practices, social media marketing, social media tips, Strategy, Twitter

Size matters when it comes to Facebook Engagement. People on Facebook are tired, busy, bored, hungry and utterly bombarded with a wall of chatter from friends, acquaintances and brands. They don’t have more than a few seconds to glimpse a message, mentally shrug, and move on. Brands need to use every means at their disposal […]

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The Unequivocal Connection Between Social Media and Storytelling: Why We Need Myths

B2B Marketing, brand storytelling, Branding, myth, Social Media, social media marketing, storytelling, Strategy, technology

Have you noticed the plethora of fairy tale remakes or reinterpretations lately?  Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of darkness.  Is it coincidence, or an allegory for the times in which we live?  Well, […]

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Let’s Get Personal: The Art of Balancing Personal and Professional Exposure

B2B Marketing, Branding, Business, Content Marketing, Marketing Best Practices, marketing strategies, online marketing, Social Media, social media marketing, Strategy

Balancing inside and public information within social media is a tight rope to walk. Professionals (and celebrities) who let us into their personal lives somehow allow us the opportunity to feel we know them better; we can trust them because we have both a reference for their behavior and sense of who they are. Working […]

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LinkedIn Best Practices – Have You Optimized Your Company Listing?

B2B Marketing, Business, Content Marketing, LinkedIn, Marketing Best Practices, marketing strategies, online marketing, Strategy

Executive Summary – Company Page for Your Company Millions of professionals are following more than two million companies on Linkedin.  Why do professionals follow companies?  They can be current clients, potential clients, and professionals in the media, job seekers, and other stakeholders that may provide or looking to gain insights.   Having a company listing in […]

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4 Types of Social Competitive Analysis

analytics, audience engagement, best practices, brand, competitve analysis, customer service, Marketing Best Practices, reach, response times, share of voice, Social Media, social media marketing, Strategy

Information Is Power As anyone in sales or marketing can tell you, information is power when it comes to out-competing the competition. What your competitors are doing and how they are performing shouldn’t set your strategy, but it should inform your approach to winning in your chosen markets. With these tips from Simply Measured, you […]

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